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SEO for Growth

The Ultimate Guide for Marketers, Web Designers & Entrepreneurs

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SEO for Growth

By: John Jantsch, Phil Singleton
Narrated by: John Jantsch
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To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it’s about capturing demand — grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results.
Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they’re "doing SEO" — but that’s not what it takes to get those coveted first page Google rankings. No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising — one you can’t afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices.
John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System™, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they’ve acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease. Whether you want to adapt your small business to the digital age or you’re a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business.
©2016 John Jantsch and Phil Singleton E-Commerce Marketing Marketing & Sales Business Advertising Digital Marketing
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Really loved this book in that it has sparked a lot of good thought within me about how my online me can better and how I can help others do the same. At the end of the day though, nothing beats great content.

A great book to light the SEO fire

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Would you listen to SEO for Growth again? Why?

This is one of the few books I'm listening to a second time. It's packed with practical ideas to guide SEO strategy, and includes recommendations of people to follow to keep updated. It achieved a good balance between being understandable to non-geeks and including essential technical elements.

Was this a book you wanted to listen to all in one sitting?

I had to listen to it in chunks, but always knew there was another tip coming that I couldn't wait to hear.

Highly Useful Read

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Now I don’t look at a website or google the same way as I did before . Awesome book to open your eyes to many facades of SEO

Eye opener to SEO

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.