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SEO Workbook

Search Engine Optimization Success in Seven Steps

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SEO Workbook

By: Jason McDonald PhD
Narrated by: Michael Goodrick
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About this listen

2025 Updated Edition: Learn SEO in Plain English - Step by Step!

Explore SEO (Search Engine Optimization) in this powerful workbook, used at Stanford Continuing Studies. Learn how to optimize your Website; learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE. Next, master OFF PAGE SEO, which is the art and science of link-building, social authority, and social mentions.

Finally, measure via metrics - navigate the complexities of GOOGLE ANALYTICS. Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.

Table of Contents

* Goals: Define Your SEO Goals

* Keywords: Identify Winnable, High Value SEO Keywords

* On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements

* Content Marketing: Learn to produce content that pleases Google and your customers

* Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses!

* Metrics: Master Google Analytics for SEO.

©2025 Jason McDonald (P)2025 Jason McDonald Marketing Marketing & Sales
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U also get a Free pdf version on thebook with clickable links
U also get free tutorials on YouTube
You truly can become an SEO specialist

Thi is a game changer

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Good advice for a business owner. A little basic for anyone in marketing. advice is white hat and realistic as to what the market is doing. still up to date as of writing this review.

basic but good

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The book explains SEO in such an easy way. I started implementing it and saw results very quickly. All my questions about SEO were answered and more!

Excellent book in SEO

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I am an assistant professor of marketing, running a course in Digital Marketing. SEO is a small, yet essential, part of the course.

I would absolutely recommend this book to any of my students interested in learning more about SEO. It is perhaps the best book I've come across on SEO. The build-up is logical and gives the reader a solid understanding of what is important to focus on, as well as where to start. Although the book covers a lot of tactical and technical details, they are all offered with a strategic anchoring. In most competing texts, technical insights are provided without foundation in marketing strategy, which can lead the reader down one rabbit hole after another. Here, the reader is asked to sort out their strategy first, before embarking on the specific tactics to achieve their stated goals.

Excellent resource!

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Great functional listen. Will revisit with the work sheets Toni make the most of the book.

Active participation workbook for your success

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