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Rocket Fuel

The One Essential Combination That Will Get You More of What You Want from Your Business

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Rocket Fuel

By: Gino Wickman, Mark C. Winters
Narrated by: Mark C. Winters
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About this listen

Discover the vital relationship that will take your company from "what's next?" to "we have liftoff!" Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the best-selling Traction, Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help visionary-minded and integrator-minded individuals find one another, Rocket Fuel also features assessments, so you're able to determine whether you're a visionary or an integrator. Without an integrator, a visionary is far less likely to succeed long term and realize the company's ultimate goals; likewise, with no visionary, an integrator can't rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it's like rocket fuel - they have the power to reach new heights for virtually any company or organization.

©2015 Gino Wickman and Mark C. Winters (P)2015 Audible, Inc. Business Development & Entrepreneurship Leadership Management Management & Leadership Organisational Behaviour Small Business Workplace & Organisational Behaviour Business
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Must read for any business owner or leadership team!

Great takeaways from this book that I'm implementing now. Thank you!

Must read for any business owner or leadership team

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If you have already experienced the combination of a visionary and an integrator in an organisational setting, then you already know what this book is about, but you should still listen to it for all of the examples and observations that you might not have experienced yourself. If you haven’t experienced this combination and you can’t work out why your organisation underperforms, then you need to listen to this book. This is a useful and practical book for people who are willing to take responsibility for working smarter to get better outcomes.

Practical and Useful.

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