Boost Your Restaurant's Bottom Line: The No nonsense Guide to Restaurant Marketing

The restaurant marketing "experts" are lying to you.

Are you a restaurant or bar owner struggling to fill seats despite constant social media efforts? Tired of marketing advice that's outdated and ineffective?

Restaurant & Bar Marketing: The No Bulls#it Guide to Improving Guest Counts cuts through the fluff, offering a refreshingly direct and proven approach to attract more customers and boost your profits. Author Erik Shellenberger, with decades of corporate marketing experience in the restaurant and bar industry, reveals the secrets to getting new diners through your doors as well as the tough-to-target tourist.

Inside, you'll discover:

• The "Fishbowl vs. Ocean" Strategy: Learn why focusing solely on your existing social media followers ("fishbowl") is a costly mistake, and how to tap into the vast "ocean" of new customers actively searching for businesses like yours.
• Dominate Local Search & Reviews: Understand the critical importance of Google, Yelp, and TripAdvisor in driving new business and how to optimize your presence on these platforms. This is where real guest counts are improved.
• Data-Driven Tactics, Not Assumptions: Based on six years of extensive polling and direct customer feedback, this book reveals what truly influences diners' decisions, debunking common marketing myths.
• Stop Wasting Money: Identify and avoid ineffective marketing strategies, including common pitfalls with social media and overpriced "experts" who focus on vanity metrics, not your success.
• The Power of Customer Experience: Learn how stellar service and food quality are your most potent marketing tools.