"The Mission of the JP Revolution" podcast addresses the challenges small businesses face in marketing and advertising, overshadowed by more giant corporations' prowess. The episode delves into the evolution of advertising tools from newspapers to digital platforms, highlighting small business owners' struggles to keep up. It emphasizes the critical need for understanding the psychology and impact of marketing tools, not just their operational aspects. The podcast encourages listeners to join a movement to empower small businesses through better marketing strategies, positioning them competitively against more significant players. This call to action is a plea to spread awareness and support local businesses.

Small Business in Small Bites has helped small business owners all over the world better understand their customers.  WakeUp2Success has helped many of those same business owners deal with the internal stresses of running their businesses.  Now both are being combined into a new more complex podcast and platform called The JP Revolution.   

The JP Revolution aims to give the power back to small businesses that are being overwhelmed by the marketing power of big corporations.  It's only through a better understanding of the science of marketing and advertising will those small business owners come to recognize that knowledge will help them overcome the endless resources of the big guys.