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Patrick Moxey is the founder of Payday Records, Ultra Records and Helix Records, and has played a major role in shaping hip hop, dance music and the modern record label system.

In this episode, we talk about the early days of New York warehouse parties, starting Payday Records, working with Pete Tong, signing Jay-Z, building Ultra Records, selling labels, launching Helix, TikTok, publishing, bad record deals, artist development and why record labels still matter in a world where 800,000 songs are released every week.

A proper music industry deep dive.

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Chris Avantgarde joins Will Clarke for a deep conversation about the reality behind building a career in electronic music.

From growing up in Germany and sending demos on CDs, to working with Scooter, writing music for sync, landing major TV placements, working with Anyma and Afterlife, and dealing with anxiety, therapy, touring, money, ego and self-worth.

This episode goes far beyond music production. It’s about the mental game of being an artist, why success does not fix everything, how the music industry can destroy people’s mental health, and why staying true to yourself might be the only way to survive it.

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Riordan joins me on the podcast for a proper conversation about what it actually takes to build a career in dance music today.

We get into the reality of touring, how social media has completely changed the game for DJs, why great music alone isn’t always enough anymore, and the difference between getting views and building a fanbase that actually buys tickets.

Riordan also talks about finding his sound, the pressure of following up big records, how TikTok helped launch his career, and why some artists blow up online but still can’t shift tickets. We also get into self-releasing, DJ support, playlist culture, the UK vs US scene, and the moments that make all the hard work worth it.

A really honest episode about the modern music industry, building a career the right way, and what it takes to last.

Talking points:

The reality of touring full time

How social media changed DJ careers

Why TikTok can launch records faster than ever

Great music vs great marketing

Followers vs fans who actually buy tickets

Why some viral DJs still can’t sell tickets

Self-releasing music vs waiting on labels

Finding your sound as an artist

Big commercial records vs club records

UK crowds vs US crowds

Breakthrough moments in a DJ career

⏲ Follow Will Clarke ⏱

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https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuew

https://www.instagram.com/djwillclarke

https://www.facebook.com/willclarkedj

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https://www.tiktok.com/@djwillclarke

Hosted on Acast. See acast.com/privacy for more information.