Get Your Free Audiobook

Non-member price: $5.50

After 30 days, Audible is $16.45/mo. Cancel anytime.

Publisher's Summary

Learn the secrets of advertising and selling by persuading people the right way.

We are all driven by emotions, desires, and impulses that enter our brains. Methods of persuasion have been used throughout history, some with success and some without. In this audiobook, you’ll find new insights of how the psychology of persuading others to do what you want works. Other sub-topics include:

  • How you can trigger emotions to get people to take out their credit card and buy from you
  • Attitudes and perceptions that have an impact on our way of thinking
  • How our view of the world determines our decisions
  • Adjusting messages and advertising campaigns to create a desire in people and meet their needs
  • Government persuasion techniques through advertising and propaganda
  • Specific Internet strategies to sell more and better, and generate more revenue and customer satisfaction
©2017 Norton Ravin (P)2018 Norton Ravin

What listeners say about Persuasion: How to Sell and Advertise in a Convincing Way

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible Australia acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.