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No Logo

By: Naomi Klein
Narrated by: Nicola Barber
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About this listen

Penguin presents No Logo by Naomi Klein, read by Nicola Barber


No logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing - and the powerful potential of a growing activist sect that will surely alter the course of the 21st Century. This is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing and the anti-corporate movement.


As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe a new generation has begun to battle consumerism with its own best weapons.


in this provocative study we learn how the Nike swoosh has changed from an athletic, status-symbol to a metaphor for sweatshop labour, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how culture jammers utilise spray paint, computer hacking acumen and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads.

 Economics Theory Socialism Capitalism

Critic Reviews

A rare thing in political writing: both rousing and profoundly sensible (Laurie Penny)

Naomi Klein anatomises the roots of Trump in the already dystopian world of corporate-ruled America and predicts the "end run around democracy". A clear and readable guide to action

(Paul Mason)

Klein moves beyond mere outrage and hand-wringing to offer a practical manifesto for opposition
As accessible as it is brilliant, No is Not Enough is an essential blueprint for a worldwide counterattack (Owen Jones)
An ordinary person's guide to hope. Read this book (Arundhati Roy)
Naomi Klein's new book incites us brilliantly to interweave our No with a programmatic Yes. A manual for emancipation (Yanis Varoufakis)
Magnificent ... a courageous coruscating counterspell (Junot Díaz)
Urgent, timely, and necessary (Noam Chomsky)
Who better than Naomi to make sense of this madness, and help us find a way out? A top-of-the-stack must read (Michael Stipe)
Naomi is like a great doctor - she can diagnose problems nobody else sees (Alfonso Cuarón)
All stars
Most relevant
Great story and enjoyed learning about how deep these big brands go, and what we can do.
Felt wrong choice of voice as she’s got an annoying pitch and away if annunciating. Book was a little bit OTT in some area which took away some credibility for me

Good Principles , Overly Hyperbolic

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narrator needs some equipment/editing to suppress the sharp intakes of breath every sentence. otherwise great

good book annoying narration at times

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A great journey through today's branded world - the good, the bad and the ugly. It is hard for the everyday person to know where our products originate and the conditions in which these goods are produced. We cannot hear this enough times. Our children need to know this in detail and start to think about others in the world of products. This book is an excellent introduction into how we can make a difference with our spending habits.

Well researched and well written

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This was helpful to understand what lead to woke SJWs becoming a further in the world. Like Marx, the author correctly identifies the problem but takes their own solutions for granted despite the empirical failure of those policies. The Fallacy of Good Intentions writ large.

Unfortunately today's left have gone off the deep end and now ignore their own past policies; they've reneged on both free speech and anti corporate positions, and now ignore the actions of their favoured corporations because it said their agenda - they've become the establishment and refuse to recognise it.

Helpful to understand what lead to woke SJWs

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I'm speechless, I can't believe it took me so long to realise this book existed. Great intel on how the modern corporate world works and it's impact on humanity

Great read

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