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No Logo

By: Naomi Klein
Narrated by: Nicola Barber
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About this listen

Penguin presents No Logo by Naomi Klein, read by Nicola Barber

No logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing - and the powerful potential of a growing activist sect that will surely alter the course of the 21st Century. This is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing and the anti-corporate movement.

As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe a new generation has begun to battle consumerism with its own best weapons.

In this provocative study we learn how the Nike swoosh has changed from an athletic, status-symbol to a metaphor for sweatshop labour, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how culture jammers utilise spray paint, computer hacking acumen and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads.

©2018 Naomi Klein (P)2018 Penguin Audio Economics Theory Socialism Capitalism
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Great story and enjoyed learning about how deep these big brands go, and what we can do.
Felt wrong choice of voice as she’s got an annoying pitch and away if annunciating. Book was a little bit OTT in some area which took away some credibility for me

Good Principles , Overly Hyperbolic

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narrator needs some equipment/editing to suppress the sharp intakes of breath every sentence. otherwise great

good book annoying narration at times

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A great journey through today's branded world - the good, the bad and the ugly. It is hard for the everyday person to know where our products originate and the conditions in which these goods are produced. We cannot hear this enough times. Our children need to know this in detail and start to think about others in the world of products. This book is an excellent introduction into how we can make a difference with our spending habits.

Well researched and well written

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This was helpful to understand what lead to woke SJWs becoming a further in the world. Like Marx, the author correctly identifies the problem but takes their own solutions for granted despite the empirical failure of those policies. The Fallacy of Good Intentions writ large.

Unfortunately today's left have gone off the deep end and now ignore their own past policies; they've reneged on both free speech and anti corporate positions, and now ignore the actions of their favoured corporations because it said their agenda - they've become the establishment and refuse to recognise it.

Helpful to understand what lead to woke SJWs

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I'm speechless, I can't believe it took me so long to realise this book existed. Great intel on how the modern corporate world works and it's impact on humanity

Great read

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Read as if it were a bedtime story or a Disney piece. Painful to the ears...

Good read, bad reader.

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