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Nitro

The Incredible Rise and Inevitable Collapse of Ted Turner's WCW
By: Guy Evans
Narrated by: Guy Evans
Length: 17 hrs and 37 mins
5.0 out of 5 stars (8 ratings)

Non-member price: $34.76

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Publisher's Summary

In April 1999, Entertainment Weekly asked its readers what many were surely wondering to themselves: How did wrestling get so big?

As a consequence of the heated ratings competition between World Championship Wrestling (WCW) and the World Wrestling Federation (WWF), the spectacle had taken over Monday nights on prime-time cable television. But in a departure from the family-friendly programming produced by the last industry boom - the 1980s wave, which made household names of Hulk Hogan, "Rowdy" Roddy Piper, and Andre the Giant - the new era of wrestling combined stunning athleticism with a raunchy sex appeal, engrossing story lines, and novel production techniques that reflected a changing society and its shifting values. 

Once again, wrestling was a ubiquitous phenomenon - only this time, it seemed as though the fad would never end. With both WCW and WWF expanding into other forms of entertainment - movies, video games, music, and the like - the potential for growth appeared to be limitless. 

But with uncertainty surrounding its corporate future, and increasingly uninspired programming eroding its audience, WCW stood on the verge of collapse. Three years into a five-year plan devised by its charismatic leader - a former Blue Ribbon Foods salesman named Eric Bischoff - the company whose unexpected ascension initiated the entire boom was operating on borrowed time. 

For by the end of the five-year plan, WCW ceased to exist.

But Nitro is a story about much more than WCW and the Monday Night Wars. It is a story of an era, a time in which the media and cultural landscape precipitated - and later supported - pro wrestling's mainstream popularity. It is a story of how a company made in the image of an intuitively brilliant risk-taker betrayed its original promise. It is a story of how a handful of men, each struggling with their own limitations, facilitated a public obsession that changed television forever.

*Features interviews and comments from 120+ WCW/TBS employees*

©2018 Guy Evans (P)2020 Guy Evans

What listeners say about Nitro

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Excellent Audiobook

Great listen, really went into detail fantastic book if you enjoyed wrestling and WCW in the 90s you need to listen to this book.

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  • Chris
  • 26-05-2020

Excellent Account of the WCW story

Guy Evans has produced probably the most thorough & reliable account of the WCW story. Evans talks to people in many facets of the companies involved and actually has the facts to back up the narrative.

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  • Tony Tarkowski
  • 16-10-2020

If you're a wrestling fan, you need to listen to t

If you are on the fence about this book take my advice -- LISTEN TO IT! It does get a little dry in spots that are more business side of things, but this is very much worth the listen and the Narrator has a great voice. I am glad I listened and I will recommend this to everyone I can.

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  • BangoSkank
  • 24-09-2020

The Best Book on The Monday Night Wars

Can't suggest this book enough. This is my favorite era of wrestling for many reasons and I have always tried to fully understand what ultimately contributed to the complete collapse of WCW. Guy Evans demonstrates very clearly what the internal and external issues were that Bischoff faced. It's so detailed and well-researched that I started to get stressed as he described the mismanagement of WCW & Turner Broadcasting. Highly recommend this book for all serious wrestling fans.

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  • Marc
  • 20-09-2020

Definitely the superior book over Death of WCW!

This book is an unbiased account of what took place during the Monday night wars! I was grateful to be a kid watching it during the golden age of wrestling and it did bring back a whole lot of memories! if you are a wrestling fan I highly recommend this book!

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  • Jeff
  • 28-08-2020

Very enjoyable history of WCW

I planned to read Nitro book since hearing about it on the 83 weeks podcast for many months, but couldn't find the time. As soon as it hit Audible I downloaded a copy and was honestly looking forward to my hours long drives for work. The book is an amazingly detailed history of WCW, inside and outside of the ring, that you're not going to find anywhere else. I highly recommend it.

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  • Lance
  • 15-08-2020

Incredible

While this book is about a Pro Wrestling company, pro wrestling is really the backdrop (see what I did there) to the story. It's such a detailed account of what was going on with the company during that time. What I appreciated the most, the author had no agenda. He researched the subject, he did the interviews, he did the freaking work to find the truth. I truly believe this book is as close to the truth as we'll ever get. I personally want to thank Guy Evans for writing this book. it brought back so many memories and I learned so much of the context of those memories and more. I definitely recommend this book.

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  • Amazon Customer
  • 17-07-2020

Very detailed

Is a very inside of what really happened with wcw and a inside from the people who really work with wcw

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  • W. Meeker
  • 30-06-2020

amazingly detailed recount of WCW's glory days!

fantastic book! I am a hardcore fan who lived through this period and read and watched everything on this era since and there were details here I didnt even know! well read by the author! i would listen again!!!

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  • Benjamin Trecroci
  • 24-06-2020

Nitro is on the air!

Fantastic book! Never listened to a book on audio. This was really great. Loved it!

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  • Kindle Customer
  • 24-06-2020

Beautiful

I loved it! Beautifully written and read by Mr. Evans. I didn't want it to end. I wanted more! Listening to Mr. Evans read this wonderful Nitro book while driving to and from work, during lunch breaks or any free moment I had, was fun. 🌟🌟⭐🌟🌟

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  • Amazon Customer
  • 18-08-2020

Good, not great

This book is stuffed with fascinating insights into the juggernaut that was Nitro and Guy Evans is to be commended for compiling it into a singular narrative. However, some of the excerpts and quotes could have been condensed for clarity and length, becoming a distraction instead of a plus. Some of the artistic flourishes are trying a bit too hard to reach for a grander meaning in what is essentially a business story. Additionally, while Evans gets a plus for effort in recreating some of wrestling's greatest voices, the performance overall was subpar. Definitely one for existing fans of wrestling.

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  • Ben
  • 14-10-2020

A very detailed and surprising tale of WCW

Evans covers all the major points of the WCW era: the first Monday Nitro, rise of the nWo, Goldberg-Hogan in Atlanta, David Arquette as champion. It is all there and well covered. There is not an episodic breakdown of Nitro which I thought was a positive move. The book does follow a logical chronological order but does not get stuck in the weeds of giving a review of every Nitro ever produced.

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  • Anonymous User
  • 10-09-2020

Terrific education on a seminal time in Wrestling

I absolutely loved listening to Nitro recently whilst I’ve been at work/ I’ve learned so much about WCW, a company I was too young to see in its heyday. I found it an incredible education into a seminal time within the wrestling industry that held my interest throughout its runtime and I cannot recommend this highly enought to anyone with even a passing interest in Wrestling, WCW or the entertainment business itself. I cannot wait to see what Guy and the team do next!

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  • Sam Cordell
  • 16-08-2020

Very interesting - high in detail

very good book. very interesting. goes into more detail than i could have expected. It is a little dry but that is be be expected with such a comprehensive covering of the WCW lifecyle. It highlights famous on air moments as well as the business lanscape of Turner broadcasting. worth a listen.

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  • Amazon Customer
  • 15-08-2020

Very detailed account

So many facts and pieces of info. Normally prefer stories to facts but enjoyed nevertheless

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  • Amazon Customer
  • 04-08-2020

Fantastic Book for wrestling fans

If you are a wrestling fan of the era when WCW was a wrestling powerhouse you need to read/listen to this book. Guy Evans has done a fantastic job of documenting the inner workings of WCW during the time when wrestling was arguably at its peak. Insightful anecdotes from key people of the time let’s you peak behind the curtain of events not seen on tv during this period.

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  • Anonymous User
  • 25-07-2020

Best in Class

I have read or listened to possibly every wrestling book on the marker. This book my friends is Top2. Only Bret harts book comes anywhere near this. Unsurpassed in the level of detail on offer. If you like getting in the weeds and looking at the business side of the wrestling business then this book is for you. This is the only book you will ever need on the monday night war era of wcw. No stone left unturned and flows so easy. Finished in 2 sittings. A must read for any wrestling fan. 5stars

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  • Anonymous User
  • 25-07-2020

what is this voice?

i can't take this fake voice longer than 20 minutes. i think the reader is from the west country but this could just be an Englishman doing his best american accent? I can't take it, it goes from smooth english, to west country twang to replacing all "t" for "d" ('straddagie' [aka strategy] or 'addedude' [aka attitude]). it is awful. the content is intriguing but someone else ought to read it

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  • Anonymous User
  • 12-07-2020

A great company, a great story, a great book

I've just finished listening to the 'Nitro: The Incredible Rise and Inevitable Colapse of Ted Turner's WCW' Audio Book and loved every moment of it. I was a huge WCW fan growing up here in the UK, Nitro made me a fan of wrestling. I'd always wondered what went on behind the scenes of WCW as a company being owned by a media mogul like Ted Turner as opposed to an old school wrestling promoter like Vince McMahon. I got a great glimpse of it listening to Eric Bischoff's 83 Weeks Podcast, but this audio book expanded on it so much further. I'm not a big reader so when I found out the book was being released as an audio book I was ecstatic. I was gripped from the first chapter. Clearly a lot of hard work and research you put into the book and giving us a far more objective view of the company's amazing history and sad downfall. This book does a great job of giving you the facts and debunking some of the rumours and myths that have been said about WCW (and specifically it's demise) though the years. Great book!

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  • Trevor
  • 11-07-2020

A must for any attitude era fan

Back in 1999 I was a young impressionable male, funnily enough the demographic for the WWF's attitude era and being hooked straight away. If you've watched The Monday Night War on WWE Network or were, like me, a huge fan of the attitude era this book is a must listen. Listening to this after watching The Monday Night Wars gave a wholly refreshing and deeper look into the world, the hows and the why's of WCW and why they did what they did. The book hasn't been tarnished by the McMahon/WWE spin so if you really want an honest look at what happened to a wrestling promotion that imploded please give this book a try. The author has done an amazing amount of research into this and puts it all together really well. Even if you haven't seen The Monday Night War and you were a wrestling fan in the 90s and want a trip down memory lane then give this a try. Bad bits: Narrators voice got a bit dull at times and his American accents arent great. That's seriously it.