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  • Nitro

  • The Incredible Rise and Inevitable Collapse of Ted Turner's WCW
  • By: Guy Evans
  • Narrated by: Guy Evans
  • Length: 17 hrs and 37 mins
  • Unabridged Audiobook
  • Categories: Biographies & Memoirs, Sports
  • 4.8 out of 5 stars (31 ratings)

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Publisher's Summary

In April 1999, Entertainment Weekly asked its readers what many were surely wondering to themselves: How did wrestling get so big?

As a consequence of the heated ratings competition between World Championship Wrestling (WCW) and the World Wrestling Federation (WWF), the spectacle had taken over Monday nights on prime-time cable television. But in a departure from the family-friendly programming produced by the last industry boom - the 1980s wave, which made household names of Hulk Hogan, "Rowdy" Roddy Piper, and Andre the Giant - the new era of wrestling combined stunning athleticism with a raunchy sex appeal, engrossing story lines, and novel production techniques that reflected a changing society and its shifting values. 

Once again, wrestling was a ubiquitous phenomenon - only this time, it seemed as though the fad would never end. With both WCW and WWF expanding into other forms of entertainment - movies, video games, music, and the like - the potential for growth appeared to be limitless. 

But with uncertainty surrounding its corporate future, and increasingly uninspired programming eroding its audience, WCW stood on the verge of collapse. Three years into a five-year plan devised by its charismatic leader - a former Blue Ribbon Foods salesman named Eric Bischoff - the company whose unexpected ascension initiated the entire boom was operating on borrowed time. 

For by the end of the five-year plan, WCW ceased to exist.

But Nitro is a story about much more than WCW and the Monday Night Wars. It is a story of an era, a time in which the media and cultural landscape precipitated - and later supported - pro wrestling's mainstream popularity. It is a story of how a company made in the image of an intuitively brilliant risk-taker betrayed its original promise. It is a story of how a handful of men, each struggling with their own limitations, facilitated a public obsession that changed television forever.

*Features interviews and comments from 120+ WCW/TBS employees*

©2018 Guy Evans (P)2020 Guy Evans

What listeners say about Nitro

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Fantastic!

As child in the 90s I was a huge WCW fan. I can't across this book and honestly didn't expect too much but it is an incredibly comprehensive story detailing the history of the WCW.

Very well written and told.

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A well written and narrated insight in the rise and fall of WCW

Guy Evans has put together an enjoyable to follow recounting which transitions easily between statements and facts about not only WCW but the workings in TNT and the way they viewed the product. His narration is emotive when quoting some of these larger than life personalities whilst being paced and matter-of-fact when explaining the rest like any good history lecture. A great pickup for any wrestling fan or anyone who wants an insight to what was once the biggest federation in one of the most unique entertainment mediums.

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awesome book

best book on this topic that I have listen to, very detailed and well researched, highly recommend

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Excellent Audiobook

Great listen, really went into detail fantastic book if you enjoyed wrestling and WCW in the 90s you need to listen to this book.

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  • darren crouch
  • 05-01-2021

way better than the death of wcw

Guy Evans took the time to interview key executives that were actually there and knew what was going on behind the scenes at the corporate level. Bryan Alvarez and RD Reynolds' the death of wcw as entertaining as it is was based off of 3rd hand information and an axe to grind with Eric Bischoff. If you are looking for the definitive WCW book this is the book for you.

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  • Amazon Customer
  • 23-11-2020

SO good, it brought me to anger tears!

I was a huge wcw fan, and was aware of some of this stuff going on. But I didn't know ALL of this went on!

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  • jamie
  • 04-11-2020

a must listen for wrestling fans

The Monday night wars was the biggest time if pro wrestling history. This is the story of WCW nitro and the in depth analysis of what was a success and what ultimately went wrong.

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  • Chris
  • 26-05-2020

Excellent Account of the WCW story

Guy Evans has produced probably the most thorough & reliable account of the WCW story. Evans talks to people in many facets of the companies involved and actually has the facts to back up the narrative.

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  • Zach
  • 16-06-2021

A thoroughly well-researched and entertaining book

This was an amazingly engrossing read. If you've a fan of professional wrestling, this is a must-buy as it covers EVERYTHING related to WWF's Arch-Enemy from the creation of WCW in the late 80s to the day that Vince McMahon bought it in 2001. I honestly don't think of a single thing that was missing from this book. It's long, but if you're into this subject matter, it'll be one of the best audiobooks you could ever invest in.

The author, Guy Evans, also did the narration for this audiobook and knocked it out of the park in that regard. He's got an easy-going voice that sounds both soothing and authoritative. I listened to him talk for hours on Turner's financial statements and television production equipment and never got bored.

Can't wait to buy Guy's next book!

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  • Tony Molano
  • 09-05-2021

everything you've already heard

Nothing new. Just information that a moderate wrestling fan would already know or heard it through another wrestlers podcast. I wouldn't buy this.

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  • Tony
  • 14-03-2021

Fun Listen

It's about the most in-depth retelling of the Nitro era ever. I knew most of it going in, but I learned some things and a few more details about what I already knew. The narrator is great and the story flows well. Some parts get glossed over a tad, but you could write a book about a lot of the topics covered. If you're into pro wrestling history (why else would you be reading this?) then it's a must-buy in my mind.

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  • J Sanger
  • 11-02-2021

great for any wrestling fa

loved it i thought it was well written and well thought out story must read

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  • Amazon Customer
  • 20-01-2021

pretty great

a lot more lenient than death of WCW but pretty great to get certain perspectives I didn't get in that book.
I still lean towards that book but this is a great companion.
very good reading in my opinion.

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  • Jason Sklenar
  • 19-01-2021

If you like Wrestling this is a must

I grew up watching wrestling in the late 80s and fell in love during the Monday night wars. This is a must read

1 person found this helpful

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  • Amazon Customer
  • 18-08-2020

Good, not great

This book is stuffed with fascinating insights into the juggernaut that was Nitro and Guy Evans is to be commended for compiling it into a singular narrative.

However, some of the excerpts and quotes could have been condensed for clarity and length, becoming a distraction instead of a plus. Some of the artistic flourishes are trying a bit too hard to reach for a grander meaning in what is essentially a business story.

Additionally, while Evans gets a plus for effort in recreating some of wrestling's greatest voices, the performance overall was subpar.

Definitely one for existing fans of wrestling.

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  • Philip
  • 25-07-2020

what is this voice?

i can't take this fake voice longer than 20 minutes. i think the reader is from the west country but this could just be an Englishman doing his best american accent? I can't take it, it goes from smooth english, to west country twang to replacing all "t" for "d" ('straddagie' [aka strategy] or 'addedude' [aka attitude]). it is awful. the content is intriguing but someone else ought to read it

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  • Samuel Mansell
  • 11-08-2021

The definitive last word on WCW

Nitro is the nuts and bolts chronicle of World Championship Wrestling.

Guy Evans' wonderful book goes into intricate and always fascinating detail about the powerslams and politics, both in the ring, backstage and even the boardroom.

From way back to the National Wrestling Alliance, right up to the eventual purchase by the WWE, this book covers EVERYTHING.

Always interesting, often funny and some parts shocking, Evans tells a gripping tale.

Even if you've heard every story about the nWo and know your Glacier from your Big Poppa Pump, you'll still learn things that haven't been published before. There has never been as much attention paid to the Turner side of WCW as is covered in this book.

Guy Evans has done his homework and it really shines through with his writing.
Former Senior VP of WCW Eric Bischoff, along with countless other wrestlers and personalities who lived this story, have endorsed how accurate this book is.

I cannot emphasise enough, this is one of the best wrestling books ever and takes you on an unforgettable journey.

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  • James Lomas
  • 12-06-2021

Detailed document of WCW's rise and fall.

Comment and opinion from wrestling personalities is plentiful and easily avaliable. Where Nitro sets itself apart is the interviews with entertainment Managers from Turner etc. By far the best researched wrestling book I've read (listened to). The only slight quibble is that he doesn't offer any challenge or caveat to the opinions included, instead we get some dubious quotes read out word for word and then we're on to the next section. But excellent and enjoyable if you're interested in the subject.

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  • michelle weller
  • 17-04-2021

long but good

this book is a good listern and very informative at times you really got to conserntrate. but i loved it made me start watching old wcw.

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  • Richard Haymes
  • 06-04-2021

Great detail

Fantastic book, full of detail. Highly recommended. Not just for fans of wrestling. Business, 90's culture, media, etc.

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  • Phillip
  • 15-03-2021

Sounds like it's written by a boring A.Partridge

This is so much better than the alternative book, "death of". I wouldn't waste your time with the other one, it is very poorly written, very sarcastic in tone and awfully performed.

Although some of the anecdotes in this book seem to fill what they thought may have happened, instead of what actually happened, there is a compelling storyline and the writer seems to have done a lot of research to tie in lots of different strands.

The transatlantic accent is a bit hard to get around at first, but the story is worth it and very interesting.

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  • Anonymous User
  • 06-03-2021

For the die hard WCW fans!

Great Listen and information for Wrestling fans. Very much recommend and full of detail.

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  • Mr
  • 12-02-2021

A fascinating story told with such detail

The amount of research that has gone into this book is incredible and really pays off by being a fascinating listen, I'd highly recommend it to any one with an interest in how the tv industry works, or doesn't in some cases. Every wrestling fan has to read it.

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  • Amazon Customer
  • 04-02-2021

A must have for wrestling fans

I absolutely loved this book. The work and research put into this book is phenomenal. It’s a must have for wrestling fans , especially fans like myself that grew up watching the rise and fall of wcw .

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