Nawabs, Nudes, Noodles cover art

Nawabs, Nudes, Noodles

India Through 50 Years of Advertising

 Preview
Free with 30-day trial
A 30-day trial plus your first audiobook free.
1 credit/month after trial—to buy any title you like, yours to keep.
Listen all you want to a selection of thousands of Audible Originals, audiobooks and podcasts.
$16.45 a month after 30 day trial. Cancel anytime.

Nawabs, Nudes, Noodles

By: Ambi Parameswaran
Narrated by: Suyash Barve
Free with 30-day trial

$16.45/month after 30 days. Cancel anytime.

Buy Now for $26.99

Buy Now for $26.99

About this listen

This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last 50 years.

From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines more than a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.

Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.

©2016 Ambi Parameswaran (P)2022 Audible, Inc. Marketing Marketing & Sales Advertising
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.