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Mindless Eating

By: Brian Wansink Ph.D.
Narrated by: Brian Wansink Ph.D.
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Publisher's Summary

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating, or why you're even eating at all.

  • Does food with a brand name really taste better?
  • Do you hate brussels sprouts because your mother did?
  • Does the size of your plate determine how hungry you feel?
  • How much would you eat if your soup bowl secretly refilled itself?
  • What does your favorite comfort food really say about you?
  • Why do you overeat so much at healthy restaurants?

Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He's spent a lifetime studying what we don't notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the "bottomless soup bowl", Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits.

  • How does packaging influence how much we eat?
  • Which movies make us eat faster?
  • How does music or the color of the room influence how much we eat?
  • How can we recognize the "hidden persuaders" used by restaurants and supermarkets to get us to mindlessly eat?
  • What are the real reasons most diets are doomed to fail?
  • And how can we use the "mindless margin" to lose instead of gain 10 to 20 pounds in the coming year?

Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office, and even at a vending machine -- wherever you decide to satisfy your appetite.

©2006 Brian Wansink (P)2006 Random House, Inc.

Critic Reviews

"Wansink's dual approach emphasizing food knowledge and self-knowledge offers a sensible route to permanent weight loss." (Booklist)

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Very Helpful and Informative.

In the era of diets and losing then gaining weight, everyone needs to know some of the facts I gleaned from this book. Yes I have been that dieter on and off too. We humans make up to 200 decisions a day relating to eating. So much about our eating 'habits' is mindLESS. A great start to understand the WHY of eating. Many good and helpful ideas later in the book. This was read by the author.

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I loved this book

I had so many light bulb moments whilst readi g this book. It was a compelling and educational read. This is not a diet book but a reason for overeating or poor eating habits.

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Some really interesting facts

I enjoyed listening to this book as it was well orated. Some of the facts were fascinating. I felt there were quite a few blind spots and information lacking. I’d like to have heard some research about plant based eating pluses and minuses. Some sections dragged and I’m wondering if I tuned out due to it being very much about eating in America.

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