Mindf*ck

Inside Cambridge Analytica’s Plot to Break the World

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Mindf*ck

By: Christopher Wylie

Narrated by: Graham Halstead

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About this listen

From whistle-blower Christopher Wylie, the definitive story of the Brexit coup, the making of Bannon's America and an ongoing crime against democracy.

What if you could peer into the minds of an entire population? What if you could target the weakest with rumours that only they saw?

In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real.

The firm was created to launch the then unknown Steve Bannon's ideological assault on America. But as it honed its dark arts in elections from Trinidad to Nigeria, 24-year-old research director Christopher Wylie began to see what he and his colleagues were unleashing.

He had heard the disturbing visions of the investors. He saw what CEO Alexander Nix did behind closed doors. When Britain shocked the world by voting to leave the EU, Wylie realised it was time to expose his old associates. The political crime of the century had just taken place - the weapon had been tested - and nobody knew.

Elections & Political Process

Politics & Government

Most relevant

Engaging story. I found the author almost wishfully ignorant of the wider context in which he was operating in. At times it was a bit painful, possibly revisionist to protect himself. Would have enjoyed more analysis on the combination of social psychology and mass data.