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Mindf*ck

Inside Cambridge Analytica’s Plot to Break the World

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Mindf*ck

By: Christopher Wylie
Narrated by: Graham Halstead
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About this listen

From whistle-blower Christopher Wylie, the definitive story of the Brexit coup, the making of Bannon's America and an ongoing crime against democracy.

What if you could peer into the minds of an entire population? What if you could target the weakest with rumours that only they saw?

In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real.

The firm was created to launch the then unknown Steve Bannon's ideological assault on America. But as it honed its dark arts in elections from Trinidad to Nigeria, 24-year-old research director Christopher Wylie began to see what he and his colleagues were unleashing.

He had heard the disturbing visions of the investors. He saw what CEO Alexander Nix did behind closed doors. When Britain shocked the world by voting to leave the EU, Wylie realised it was time to expose his old associates. The political crime of the century had just taken place - the weapon had been tested - and nobody knew.

©2019 Christopher Wylie (P)2019 Profile Audio Elections & Political Process Politics & Government
All stars
Most relevant
Engaging story. I found the author almost wishfully ignorant of the wider context in which he was operating in. At times it was a bit painful, possibly revisionist to protect himself. Would have enjoyed more analysis on the combination of social psychology and mass data.

Interesting if naive

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Makes you really think about how these organisations get to big to be challenged by governments

What a revelation

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A great expose and recounting sadly the world is ruled now by the New Tech Monarchs

Terrific still a Relevant Read - Sadly Nothings Changed

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A terrifying and compelling story, brilliantly told. There is no unlearning this lesson and, yes, you really need to get off FB, IG and WhatsApp at a minimum.

Obviously, delete your Facebook

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much needed perspective for the people to understand the reality and danger of manufactured consent

must read

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I had, of course, heard of Cambridge Analytica - but I had absolutely no idea that the media had presented only the tip of that iceberg. The old proverb rings true - just because you're paranoid doesn't mean they aren't watching you.

This book details an ethical void lying at the heart of the company that managed political propaganda for both Brexit and Trump campaigns, and served to answer many questions on the lips of everyone outside of the Alt-Right, primarily: How the heck did we get here??

The events this book catalogues from 2012-2016 are particularly poignant in January 2021, amidst accusations of US electoral fraud, the storming of Capitol Hill, and most particularly the headline from 20 January - that in his last act as POTUS, Donald Trump has pardoned Steve Bannon, former advisor and vice president of Cambridge Analytica.

A definite addition to my list of #mustreadbooks

Eye opening indeed

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I really enjoyed Christopher Wylie's telling of the Cambridge Analytica story from his perspective. There's a bit of biographical backstory, but not too much minutiae before he gets into the juicy bits - and this is really juicy stuff. Much more detailed around the science behind CA than Brittany Kaiser's book, obviously. He also provides a very clear interpretation of the political and social climate aspects that enabled CA to thrive. Graham Halstead does a great reading.

Exceptional insight into Cambridge Analytica

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Well narrated and a fantastic look behind the curtains of the miss uses of technology and the bad actors who try to destroy our society

Apt title

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An historically important event told well and read nicely. The events recounted here should concern all of us more as they directly affect the strength of our democracies.

Interesting story well told.

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