Get Your Free Audiobook

Measure What Matters

OKRs: The Simple Idea That Drives 10x Growth
Length: 7 hrs and 56 mins
4.6 out of 5 stars (136 ratings)

Non-member price: $39.50

After 30 days, Audible is $16.45/mo. Cancel anytime.

Publisher's Summary

Brought to you by Penguin.

Instant New York Times best seller.

The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber. 

With a foreword by Larry Page and contributions from Bono and Bill Gates.

Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business. 

In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from 40 employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.

Since then Doerr has introduced OKRs to more than 50 companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organisation's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution. 

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility and explosive growth that OKRs have spurred at so many great organisations. 

This audiobook will show you how to collect timely, relevant data to track progress - to measure what matters. It will help any organisation or team aim high, move fast, and excel. 

©2018 John Doerr (P)2018 Penguin Books Ltd

Critic Reviews

"I'd recommend John's book for anyone interested in becoming a better manager." (Bill Gates)  

What listeners say about Measure What Matters

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    100
  • 4 Stars
    26
  • 3 Stars
    7
  • 2 Stars
    1
  • 1 Stars
    2
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    76
  • 4 Stars
    18
  • 3 Stars
    11
  • 2 Stars
    3
  • 1 Stars
    2
Story
  • 4.5 out of 5 stars
  • 5 Stars
    74
  • 4 Stars
    25
  • 3 Stars
    4
  • 2 Stars
    3
  • 1 Stars
    2

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Terrible audio

Could not listen to it after more than a minute The worst audio for such an important book to read

2 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Excellent learnings

Really enjoyed the examples and ability to apply the system across various disciplines to achieve results not felt possibly

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

An important book for anyone who wants to achieve

Measure What Matters outlines the processes of setting Objectives and Key Results or OKRs - the framework for goal setting and success used by Google, Microsoft and the Gates Foundation, just to name a few big time companies. The structure of goal setting and achievement in this book should be standard reading for all MBA students.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

Goal setting at its epitome

Those who are in the business but need direction to effectively manage it or starting a new business will be immensely helped by reading this book.

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

A must for anyone trying to excel

Absolutely loved it. A colleague and I started using the methods immediately in our business to align cross functional teams.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Excellent for startups

Very helpful to manage your business and achieve your objectives along with the theme It is almost like a leadership course Thank you John

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars
  • raj
  • 27-11-2019

great read highly recommended

great read, enjoyed listening and loved all interviews on how setting up stretch goals and ask people to aim high

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Greg
  • Greg
  • 10-04-2020

Only real 5 out of 5

This is the only true 5 out of 5 book. This is my first read, but about to buy the paper copy to do a deep dive and become an “evangelist”.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Whalan
  • Whalan
  • 24-10-2020

MWM:-

Absolutely wonderful...! The content of the book was really insightful. Performance, although different was good.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Oluwakorede Asuni
  • Oluwakorede Asuni
  • 31-01-2020

Awesome take on goals!

Will take the nuggets here with me in my practise as a people leader and entrepreneur. This codifies everything that is wrong with performance Management and sets forward an awesome, yet practical and measurable approach for setting gos, translating these into actionable that everybody can get excited about and rally to achieve and to measure the entire journey, to know when a goal has been achieved and thus redirect resources to other goals or set new ones; or to know when a goal is no longer achieveable or relevant. Thanks John for the gift of these insights!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 06-12-2019

Inspiring stuff

Loved the book. Hearing the business leaders speaking was a great way to ingest the story. You can feel the passion John has for this topic. The OKR CFR tool can be such a powerful way to motivate and align people to achieve more.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for mcampello
  • mcampello
  • 03-10-2019

A must read for all transformators

If you ever thought about having a role in the transformation of a band of people into high productivity teams, this is a must read for you. The cadence, examples and situations described give you a clear view of how to implement, test, scale and take advantage of this methodology.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Cliente Amazon
  • Cliente Amazon
  • 17-04-2019

Inspirational book

This book guides us on how to connect strategies to operational actions. Several great leaders tell us their experiences in implementing OKRs. Great book!

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Vasan2k
  • Vasan2k
  • 04-03-2019

Easy to relate and would love to practice it

I could relate the concepts in this book to Hoshin Kanri method of strategic deployment that I learned earlier. This OKR concept is much easier to explain and has more flexibility in deploying sideways across the org where work needs to be done inspire of silos. Am eager to put it in practice and hope to reap the benefits of this system.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for James Twidale
  • James Twidale
  • 05-01-2019

Excellent

For all those who want to improve their performance this is a must read. Measure what matters to you

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Sunil Hareendran
  • Sunil Hareendran
  • 11-05-2019

objectives, key results

culture is the medium for okrs and cfrs to thrive. need to take good care where the organization lean the ladder on the wall. if it is not the right wall you lead the team to wrong direction. okrs are not the silver bullet. sound business judgment and engagement lead to success.

4 people found this helpful

  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars
Profile Image for Rick
  • Rick
  • 16-08-2019

Too many anecdotes

Most of this book it's taken up with anecdotes of various companies having implemented the system. That's great to know but the whole book is filled with it, chapter after chapter. My advice is to skip to the last chapter as it then finally actually tells you how to implement the system. But only listen to the first half of that chapter though as the last half is literally just the author thanking all of the contributors!

8 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for jc
  • jc
  • 13-11-2018

Well worth a listen

Being relatively new to this approach, I’m a big fan of OKRs. I’ve watched some of John’s YouTube stuff and love his approach and his extensive knowledge. His delivery/recording of the book is surprisingly shoddy but get over it, it’s not so distracting that you can’t listen to it and there is some good stories in here, albeit a bit repetitive in message. Enjoy it.

3 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Lisa
  • Lisa
  • 02-06-2019

OKRs and how to make them work in detail

Great narration, enjoyed the many voices of contributors telling their own (companies') stories. The book offered a steep learning curve in the beginning, filling in smaller details towards the end.

2 people found this helpful

  • Overall
    2 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    2 out of 5 stars
Profile Image for MB
  • MB
  • 19-03-2020

Read the High Output Management rather than this b

I run a small business and was keen to learn more about OKRs. However, this book disappointed as it was essentially just a long winded introduction into original source - Andy Grove's book "High Output Management". The book praises the method but I have no idea how to approach it in practice. It is also a bit ironic that Zume is presented as a great success while the company has nosedived since the book was published. I have to credit narration of the book though as multiple voices give it an extra spin.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Konrad
  • Konrad
  • 08-08-2019

Transformative

Incredibly powerful story backed with real examples and guest contributions. A must-read for entrepreneurial minds.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Cebe Seren
  • Cebe Seren
  • 04-05-2019

Great audiobook however difficult to use without physical book

I would have liked to have read this to make notes. Hard to do so while listening in car!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Stephen Bole
  • Stephen Bole
  • 01-10-2020

What Matters

Before listening to this book I never fully appreciated how the small steps of thinking what is the objective, and where are the key results to achieve said objective in how I behave as an employee. Now, having listened through the eight hours, which I will happily do again to take more in, I realise what I need to do in respect of setting my targets to achieve the company goals and Objectives.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Warren
  • Warren
  • 30-08-2020

Phenomenal

One of the most effective and clear business books I've ever read and seemingly the origin of many previously read books.

  • Overall
    3 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for MR D Shukla
  • MR D Shukla
  • 13-08-2020

Becomes repetitive fast

listened to 50% of the book and definitely have a clearer understanding now of OKRs which is excellent. but alot of repitition in here so I stopped short