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Measure What Matters

OKRs: The Simple Idea That Drives 10x Growth
Length: 7 hrs and 56 mins
Categories: Business, Career Skills
4.5 out of 5 stars (105 ratings)

Non-member price: $30.38

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Publisher's Summary

Penguin presents the audiobook edition of Measure What Matters, written and read by John Doerr.  

Measure What Matters is a revolutionary approach to business that has been adopted by some of Silicon Valley's most successful start-ups. It is a movement that is behind the explosive growth of Intel, Google, Amazon and Uber and many more.  

Measure What Matters is about using Objectives and Key Results (or OKRs) to make tough choices on business priorities. It's about communicating these objectives throughout the company from entry level to CEO, and it's about collecting timely, relevant data to track progress - to measure what matters.   

When Google first started out, its founders had amazing technology, entrepreneurial energy and sky-high ambition but no business plan. John Doerr taught them a proven approach to operating excellence that has helped them achieve greatness. He has since shared OKRs with more than 50 companies with outstanding success.   

In this audiobook, Larry Page, Bill Gates, Bono, Sheryl Sandberg and many more explain how OKRs have helped them exceed all expectations and run their organisations with focus and agility.

©2018 John Doerr (P)2018 Penguin Books Ltd

What members say

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Terrible audio

Could not listen to it after more than a minute
The worst audio for such an important book to read

2 people found this helpful

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Goal setting at its epitome

Those who are in the business but need direction to effectively manage it or starting a new business will be immensely helped by reading this book.

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A must for anyone trying to excel

Absolutely loved it. A colleague and I started using the methods immediately in our business to align cross functional teams.

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Excellent for startups

Very helpful to manage your business and achieve your objectives along with the theme

It is almost like a leadership course
Thank you John

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  • raj
  • 27-11-2019

great read highly recommended

great read, enjoyed listening and loved all interviews on how setting up stretch goals and ask people to aim high

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  • Oluwakorede Asuni
  • 31-01-2020

Awesome take on goals!

Will take the nuggets here with me in my practise as a people leader and entrepreneur.

This codifies everything that is wrong with performance Management and sets forward an awesome, yet practical and measurable approach for setting gos, translating these into actionable that everybody can get excited about and rally to achieve and to measure the entire journey, to know when a goal has been achieved and thus redirect resources to other goals or set new ones; or to know when a goal is no longer achieveable or relevant.

Thanks John for the gift of these insights!

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  • Anonymous User
  • 06-12-2019

Inspiring stuff

Loved the book. Hearing the business leaders speaking was a great way to ingest the story. You can feel the passion John has for this topic. The OKR CFR tool can be such a powerful way to motivate and align people to achieve more.

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  • mcampello
  • 03-10-2019

A must read for all transformators

If you ever thought about having a role in the transformation of a band of people into high productivity teams, this is a must read for you.

The cadence, examples and situations described give you a clear view of how to implement, test, scale and take advantage of this methodology.

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  • Cliente Amazon
  • 17-04-2019

Inspirational book

This book guides us on how to connect strategies to operational actions. Several great leaders tell us their experiences in implementing OKRs. Great book!

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  • Vasan2k
  • 04-03-2019

Easy to relate and would love to practice it

I could relate the concepts in this book to Hoshin Kanri method of strategic deployment that I learned earlier. This OKR concept is much easier to explain and has more flexibility in deploying sideways across the org where work needs to be done inspire of silos. Am eager to put it in practice and hope to reap the benefits of this system.

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  • James Twidale
  • 05-01-2019

Excellent

For all those who want to improve their performance this is a must read.
Measure what matters to you

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  • Rick
  • 16-08-2019

Too many anecdotes

Most of this book it's taken up with anecdotes of various companies having implemented the system. That's great to know but the whole book is filled with it, chapter after chapter.
My advice is to skip to the last chapter as it then finally actually tells you how to implement the system. But only listen to the first half of that chapter though as the last half is literally just the author thanking all of the contributors!

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  • Sunil Hareendran
  • 11-05-2019

objectives, key results

culture is the medium for okrs and cfrs to thrive. need to take good care where the organization lean the ladder on the wall. if it is not the right wall you lead the team to wrong direction. okrs are not the silver bullet. sound business judgment and engagement lead to success.

3 people found this helpful

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  • jc
  • 13-11-2018

Well worth a listen

Being relatively new to this approach, I’m a big fan of OKRs. I’ve watched some of John’s YouTube stuff and love his approach and his extensive knowledge. His delivery/recording of the book is surprisingly shoddy but get over it, it’s not so distracting that you can’t listen to it and there is some good stories in here, albeit a bit repetitive in message.
Enjoy it.

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  • Lisa
  • 02-06-2019

OKRs and how to make them work in detail

Great narration, enjoyed the many voices of contributors telling their own (companies') stories. The book offered a steep learning curve in the beginning, filling in smaller details towards the end.

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  • Konrad
  • 08-08-2019

Transformative

Incredibly powerful story backed with real examples and guest contributions. A must-read for entrepreneurial minds.

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  • Cebe Seren
  • 04-05-2019

Great audiobook however difficult to use without physical book

I would have liked to have read this to make notes. Hard to do so while listening in car!

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  • MB
  • 19-03-2020

Read the High Output Management rather than this b

I run a small business and was keen to learn more about OKRs. However, this book disappointed as it was essentially just a long winded introduction into original source - Andy Grove's book "High Output Management". The book praises the method but I have no idea how to approach it in practice. It is also a bit ironic that Zume is presented as a great success while the company has nosedived since the book was published. I have to credit narration of the book though as multiple voices give it an extra spin.

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  • Amazon Customer
  • 04-03-2020

Good but overly long

Decent explanation of the premise but then anecdote after anecdote from mainly large silicon valley forms. You could remove probably a third of this book and lose none of the value.

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  • danh80i
  • 26-02-2020

Highest rate management insight

Left inspired by the achievements of those using OKRs. Probably a little long on the car study content for me. Would have preferred it more concise. Well worth listening for all those set in making more of their professional lives.

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  • Amazon Customer
  • 23-02-2020

Good message - could be a 10 page essay.

Summary of book:
Define an Objective (the What), itself doesn't need to be trivially measurable. It can be more aspirational and more subjective. then define measurable actions to acheive that goal - Key Results (to be attained). These are the Hows to the what. And do it preferably quarterly.