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Marketing: Digital Marketing, Marketing and Strategy, & Marketing and PR
- Narrated by: Michael Hatak
- Length: 4 hrs and 35 mins
- Unabridged Audiobook
- Categories: Business & Careers, Marketing & Sales
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Publisher's Summary
The world of marketing is rapidly changing. Gone are the days of being able to post storefront signs about upcoming sales and promotions with the result being a flurry of customers. Marketing has changed with social trends, and it is of the utmost important that businesses are able to keep up.
This audiobook is loaded with basic information about digital marketing, including trends and upcoming innovations that have the capacity to reshape marketing yet again. It will begin with information about how to engage with your audience on social media and interact with them on other venues that are meaningful to them.
The next section is about different strategies that you can employ in your marketing efforts, such as blogging, video tutorials, managing campaign effectiveness, and growth hacking. You will be able to decide which of these strategies may be beneficial to your company and have ideas about how to implement them.
The third and last section is about public relations and how it applies to your company's marketing strategies. Many people mistakenly think that public relations is about buying up advertising space and throwing out catchy slogans and jingles to create a public stir. It is more about organizational effectiveness, solid management, and continually improving your company so that people are able to see its best face and trust it.
Included are numerous case studies about strategies that have and haven't worked for different companies so that you can see how these different ideas play out in a real-world scenario. If you are ready to get a head start on your marketing goals, then this audiobook is for you.
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What listeners say about Marketing: Digital Marketing, Marketing and Strategy, & Marketing and PR
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- John E Drissel
- 18-03-2018
This is mostly about PR instead of digital marketing.
Very poor and also deceptively titled. It was all about PR instead of digital marketing. I wouldn’t have bought this book if I had known that.
2 people found this helpful
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Overall2 out of 5 stars
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Performance3 out of 5 stars
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Story2 out of 5 stars
- Amazon Customer
- 24-02-2018
Only for beginners
If you are new to owning a business and have no marketing experience, this book may have some benefit for you. Outside of that, I would not recommend it.
There are no knew ideas just baseline information for the novice.
2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Vikram
- 08-01-2018
perfect book
It is an awesome guide, which helps me in my marketing business. I like to suggest it for all the users who are all in the marketing field.
1 person found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Rodney Wagner
- 04-01-2018
learning good
Been a great book so far. Sadly I wasn't able to keep up doing one chapter a day, but still I'm learning a lot from it
1 person found this helpful
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Marcelino Cuevas
- 04-01-2018
good buy
This book contains a lot of good information and I found it useful during my class. I was not thrilled about the price, but I intend to keep it to utilize it in the future, so I think it was a good buy.
1 person found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- 匿名
- 06-05-2022
It is original
It is original and I bought used one still in the best condition to use.Excellent value for money
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- 匿名
- 06-05-2022
very good
Very very informative, a solid read with some very insightful and actionable solutions.very good book
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- suzuki
- 05-05-2022
Omg I needed this.
Tis book is a valuable resource and the perfect companion to the storybrand book.....Simple and easy to undertsand
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- igeojames
- 05-05-2022
PRACTICAL
I highly recommend this book to people to non-marketers who need marketing and for marketers to learn how to simplify the process! Thanks,
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- ohono
- 05-05-2022
It is clear,
It is clear, practical, and of very high value. I strongly recommend this for anyone trying to do their own marketing.
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Howard Phillips
- 19-03-2018
Good narrator
The narrator has a voice that's easy to listen to, and the content and examples are up to date as it was only released in Dec 2017
1 person found this helpful
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Phill
- 18-11-2018
Up to date but not very informative.
Up to date but not very informative. It's quite basic and generalised rather than digital focussed.
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Overall2 out of 5 stars
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Performance1 out of 5 stars
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Story2 out of 5 stars
- Cowboy
- 18-10-2018
Marketing Stra-jidy
This book is full of mispronunciation. In some instances these made me laugh out loud, however it does make the book difficult to listen to. It really needs re-narrating if it is to hold any credibility.
‘Strategy’ is frequently mispronounced Stra-jidy, plus the word ‘hospitalised’ became ‘hopitilised’. There are further examples.
There is the odd useful piece of content, but nothing you wouldn’t pickup be listening to an alternative.
I’ll be looking to ‘return’ this book for a credit.
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- P. Caulfield
- 19-09-2018
a book which repeatedly states the obvious
...even for those with no marketing experience.
Narration is pretty weak, many words mispronounced or stumbled through, intonation and pauses are also off, often confusing the message.
But has a few good nuggets so some credit due.
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