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Publisher's Summary

The world of marketing is rapidly changing. Gone are the days of being able to post storefront signs about upcoming sales and promotions with the result being a flurry of customers. Marketing has changed with social trends, and it is of the utmost important that businesses are able to keep up.

This audiobook is loaded with basic information about digital marketing, including trends and upcoming innovations that have the capacity to reshape marketing yet again. It will begin with information about how to engage with your audience on social media and interact with them on other venues that are meaningful to them.

The next section is about different strategies that you can employ in your marketing efforts, such as blogging, video tutorials, managing campaign effectiveness, and growth hacking. You will be able to decide which of these strategies may be beneficial to your company and have ideas about how to implement them.

The third and last section is about public relations and how it applies to your company's marketing strategies. Many people mistakenly think that public relations is about buying up advertising space and throwing out catchy slogans and jingles to create a public stir. It is more about organizational effectiveness, solid management, and continually improving your company so that people are able to see its best face and trust it.

Included are numerous case studies about strategies that have and haven't worked for different companies so that you can see how these different ideas play out in a real-world scenario. If you are ready to get a head start on your marketing goals, then this audiobook is for you.

©2017 K. L. Hammond (P)2017 K. L. Hammond

What listeners say about Marketing: Digital Marketing, Marketing and Strategy, & Marketing and PR

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Profile Image for John E Drissel
  • John E Drissel
  • 18-03-2018

This is mostly about PR instead of digital marketing.

Very poor and also deceptively titled. It was all about PR instead of digital marketing. I wouldn’t have bought this book if I had known that.

2 people found this helpful

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  • Amazon Customer
  • 24-02-2018

Only for beginners

If you are new to owning a business and have no marketing experience, this book may have some benefit for you. Outside of that, I would not recommend it.

There are no knew ideas just baseline information for the novice.

2 people found this helpful

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  • Vikram
  • 08-01-2018

perfect book

It is an awesome guide, which helps me in my marketing business. I like to suggest it for all the users who are all in the marketing field.

1 person found this helpful

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  • Rodney Wagner
  • 04-01-2018

learning good

Been a great book so far. Sadly I wasn't able to keep up doing one chapter a day, but still I'm learning a lot from it

1 person found this helpful

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  • Marcelino Cuevas
  • 04-01-2018

good buy

This book contains a lot of good information and I found it useful during my class. I was not thrilled about the price, but I intend to keep it to utilize it in the future, so I think it was a good buy.

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  • 匿名
  • 06-05-2022

It is original


It is original and I bought used one still in the best condition to use.Excellent value for money

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  • 匿名
  • 06-05-2022

very good


Very very informative, a solid read with some very insightful and actionable solutions.very good book

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  • suzuki
  • 05-05-2022

Omg I needed this.


Tis book is a valuable resource and the perfect companion to the storybrand book.....Simple and easy to undertsand

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  • igeojames
  • 05-05-2022

PRACTICAL

I highly recommend this book to people to non-marketers who need marketing and for marketers to learn how to simplify the process! Thanks,

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  • ohono
  • 05-05-2022

It is clear,

It is clear, practical, and of very high value. I strongly recommend this for anyone trying to do their own marketing.

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  • Howard Phillips
  • 19-03-2018

Good narrator

The narrator has a voice that's easy to listen to, and the content and examples are up to date as it was only released in Dec 2017

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  • Phill
  • 18-11-2018

Up to date but not very informative.

Up to date but not very informative. It's quite basic and generalised rather than digital focussed.

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  • Cowboy
  • 18-10-2018

Marketing Stra-jidy

This book is full of mispronunciation. In some instances these made me laugh out loud, however it does make the book difficult to listen to. It really needs re-narrating if it is to hold any credibility.

‘Strategy’ is frequently mispronounced Stra-jidy, plus the word ‘hospitalised’ became ‘hopitilised’. There are further examples.

There is the odd useful piece of content, but nothing you wouldn’t pickup be listening to an alternative.

I’ll be looking to ‘return’ this book for a credit.

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  • P. Caulfield
  • 19-09-2018

a book which repeatedly states the obvious

...even for those with no marketing experience.

Narration is pretty weak, many words mispronounced or stumbled through, intonation and pauses are also off, often confusing the message.

But has a few good nuggets so some credit due.

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