Make Them Stay

Make Them Stay™ - The Ultimate Guide to Business Travel Sales Retention

Make Them Stay™ is more than a sales book-it's a modern-day playbook for Business Travel Sellers ready to win, retain, and grow high-value corporate accounts in today's evolving travel landscape.

Created by industry veteran Tabitha James, this guide combines real-world strategy with personal storytelling, empowering hotel sales professionals to move beyond transactional selling and become trusted partners. Through the proven Make Them Stay™ methodology, you'll master the Business Travel (BT) Cycle, build loyalty through intentional service, and confidently navigate prospecting, RFPs, rate strategy, and account retention.

Inside you'll find:

• The 7 Pillars of Business Travel Sales Success
• Step-by-step guidance through the BT Cycle
• Guides, templates, and tools you can use immediately
• Sales insights rooted in data, empathy, and execution
• Tactical strategies to reduce churn and increase production
• Reflections on identity, resilience, and thriving as a high-performing seller

Whether you're new to the role or ready to reignite your approach, Make Them Stay™ is the guidebook you didn't know you needed-packed with truth, strategy, and the kind of excellence that makes clients stay.