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Publisher's Summary

From the authors of the best-selling The Second Machine Age, a leader's guide to success in a rapidly changing economy.

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.

MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.

In the tradition of agenda-setting classics like Clay Christensen's The Innovator's Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential listening.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2017 Andrew McAfee and Erik Brynjolfsson (P)2017 Brilliance Publishing, Inc., all rights reserved.

What members say

Average Customer Ratings

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  • Ian
  • Brisbane, Australia
  • 11-08-2018

Thought provoking and informative

Really enjoyed this book. Full of great insights regarding digital and AI transformation. Even if you are familiar with these issues there is a lot of valuable new perspectives and examples. Worth the purchase.

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  • Dan Collins
  • 11-08-2017

Both How AND Why for Techies

Being a technology professional I am sometimes frustrated by books that are not technical enough or if they are technical enough, do not consider the social aspect of technology adoption. This book does a remarkable job in dismantling the hype and buzz around these topics and replacing it with an exciting and compelling view of what is and will be soon happening. This book is the best I have read on the topic of crowd and platform and how it is changing the IT landscape. If you are a technology leader you must read this book!

9 of 9 people found this review helpful

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  • Andrew C
  • 01-09-2017

1st chapter is dull, but keep reading

Any additional comments?

At the onset of this book, it seemed like it was going to be a very surface level book that jumps around citing several key business minds like Clay Christensen. This turned out to be quite wrong as I continued into the machine section. Within the section, I appreciated clarification of key concepts like supervised learning and AGI, being informed of the latest machine learning related successes and failures, and where the technology is going and what it will take to get it there. The same was true with the following chapters with the introduction of several novel concepts I have never heard before such as incomplete contracts law, polanyi's paradox, transaction cost economics, combinatorial innovation, and others, as well as more pop culture economic concepts like compliments being applied in areas I never would have thought of had I not read this book. I have not read First Machine Age so I'm not sure how this would change my feedback, but regardless I think this book is worth it as it will make you look at the emerging economy in a different way as well as training your business intuition through many recent case studies of success and failure in the 'digital economy.' Great read!

6 of 6 people found this review helpful

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  • Anthony Goldbloom
  • 06-07-2017

Tomorrow's dominant companies

What made the experience of listening to Machine, Platform, Crowd the most enjoyable?

We all intuitively know that the business world is being transformed by companies like Amazon and Google. This book shows us the characteristics of those companies that have helped them become so transformative and gives us a sense for the characteristics of companies that are going to dominate the next era of business.

6 of 7 people found this review helpful

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  • darkest
  • 23-02-2018

Superb

The book is based on a comprehensive research, narrative is succint and fluid, reader's performance is great.

1 of 1 people found this review helpful

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  • Maarten
  • 23-01-2018

Good read if you're running a platform

This is a great book. It peels off all the hype and explains most of the concepts in a very clear way. I liked the crowd-chapters the most because there were sound explanations for how a crowd might behave.

Crowds do often behave quite irrationally, and might be more stubborn than you'd expect. I would recommend this book if you're in the business of running a platform or similar service (like a community website).

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  • Scott Bender
  • 20-07-2017

Fascinating read

Well written, detailed analysis of our current technological and economic situation. Lots of thoughts to consider for current leaders and business owners.

1 of 1 people found this review helpful

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  • D Willis
  • 17-07-2017

Not as good as Second Machine Age;

Still worth a listen. Nice stories and perspectives, but concepts not as novel as Second Machine Age.

5 of 7 people found this review helpful

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  • Jaroslaw N.
  • 27-09-2018

Great insights

Eye opening... listened every word of it
connected many dots....
Discovery mamy truths hidden on plain sight...
Cery well structured

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  • Charles
  • 23-09-2018

Great listen for developers and managers!

I have a platform called AutomateAmerica.com. We have a great business model but struggled to attract new users and create habits that make the community return. After Machine Platform Crowd, I was able to articulate our direction and strategies to my team with more clarity. We are now on the right track and could not be more excited with the items in our backlog! Thank you Mr. Brynjolfsson and Mr. McAfee. In my case, your teachings will be used for the good of many around the world!

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  • wbiro
  • 17-09-2018

What Business Scholars are Thinking

That would have been a more accurate title. Worthwhile, foward-looking book, beginning with the present, addressing automation (minds/machjnes), current mega corps (products and platforms, which was a curious way to look at things), and the current evolution of The Crowd. He throws in some weak platitude-driven philosophy, which, unbeknownst to him, is the real root of all the problems he touched on (and which would be another book). A bit slow and ponderous in the middle, but the last third was worth it.

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  • Anonymous User
  • 25-09-2017

Amazing

This book really paints a wonderful picture of where we are and where we are going. Discussing outdated ways of acting and thinking, and offering both sides to all points brought up. Machine, Platform, Crowd is a keenly insightful window into the effects, both current and future, of technology on a personal and macro scale.... all wrapped up in a delightful now of contagious optimism

2 of 2 people found this review helpful

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  • SAB
  • 16-06-2018

insightful <br />

looked forward to listening to the book each morning on my way to work. the book nicely ties past with present and how success has been acheived in platform based applications

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  • J. S. P. Spender
  • 05-02-2018

interesting follow-up to second machine age

found it hard to concentrate on this follow-up because I thought I had heard much of it before in the second machine age. there's new material on bitcoin and the crowd but not as compelling as first time round

0 of 1 people found this review helpful

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  • M O.
  • 19-07-2017

Very insightful

loved the book. I am maybe being a little harsh but I think it lost its way at the end. well read

0 of 2 people found this review helpful