Get Your Free Audiobook

Ludicrous

The Unvarnished Story of Tesla Motors
Narrated by: Roger Wayne
Length: 8 hrs and 55 mins
4.5 out of 5 stars (3 ratings)

Non-member price: $24.37

After 30 days, Audible is $16.45/mo. Cancel anytime.

Publisher's Summary

Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. The company's market valuation now rivals that of long-established automakers, and, to many industry observers, Tesla is defining the future of the industry. But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival.

Tesla's commitment to innovation has led it to reject the careful, zero-defects approach of other car manufacturers, even as it struggles to mass-produce cars reliably, and with minimal defects. While most car manufacturers struggle with the razor-thin margins of mid-priced sedans, Tesla's strategy requires that the Model 3 finally bring it to profitability, even as the high-priced Roadster and Model S both lost money. And Tesla's approach of continually focusing on the future, even as commitments and deadlines are repeatedly missed, may ultimately test the patience of all but its most devoted fans.

In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company - and the cars it produces.

©2019 Edward Niedermeyer (P)2019 Gildan Media

What members say

Average Customer Ratings

Overall

  • 4.5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Performance

  • 4.5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Story

  • 4.5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars

Start out ok. Arguments in the last 3rd aren’t great

Books opens the door on some mostly unseen aspects of Tesla and some good counters points to the claims in other books on Tesla. But I straggled with the last 3rd of this book.

Sort by:
Filter by:
  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars
Profile Image for Amazon Customer
  • Amazon Customer
  • 17-10-2019

99% negative perspective of tesla. Disappointed.

I was hoping for a balanced approach. I felt like all I got was a history of every negative event in teslas history.

9 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for LSigurd
  • LSigurd
  • 20-01-2020

what a crazy history

It seems like the line between a visionary and a con man is whether you're scheme is successful or not. in Tesla's case it they might pull it off. the book stepped through the history of the company and its promises and accomplishments, probably some would consider with a negative tone, but I don't know, it reads like an honest assessment to me. What is a bit depressing is that it seems like truth doesn't really matter in Tesla'scase, that promise and exaggeration are building a reality for the company that can ignore it's failures. I'll tell you one thing though, after reading this book my next car, which will be an EV, sure won't be a Tesla.

2 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    1 out of 5 stars
Profile Image for Jay K.
  • Jay K.
  • 04-11-2019

Anti-Tesla and Extremely Biased

The author claims to be an unbiased journalist, but a quick Google search reveals he ran Tesla Deathwatch, a blog founded in 2008 that ran anti-Tesla propaganda counting the days until Tesla's demise. Nearly a decade later, Tesla is stronger than ever. Yet the author clearly has an ax-to-grind and attempts to revive his blog in book form, pointing out the weaknesses of Tesla by comparing it to 100 year-old legacy automobile companies and expecting it to immediately perform that way. Any unbiased person with common sense knows that emerging companies have growing pains. The fact the author tries not to acknowledge: Tesla is an innovative disrupter transforming a $2 trillion industry, all the while exceeding customer expectations. My advice: find another book that tells the unbiased story - the highs and the lows - rather than this anti-Tesla hit piece.

10 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Sean
  • Sean
  • 24-01-2020

Lots of compelling information

Overall an interesting book especially for people with automotive background that can set aside the hype and want an honest look at the company. The only reason I gave 4 instead of 5 is that at times it can feel more negative than is needed especially given that the facts support the issues pointed out.

1 person found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    1 out of 5 stars
Profile Image for GaryH
  • GaryH
  • 15-12-2019

Click exchange and get rid of this bad attempt at relevancy

This purpose if this book was clear by the 2nd chapter. The author smeared everybody from people trying to do something with their life to fellow journalists who don’t peddle “fake news” like they do. As I was listening I kept thinking “does he really want to relevant this badly?” Obviously he does. This is sad. Narrator was good though

3 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
Profile Image for George Planck
  • George Planck
  • 13-12-2019

Absolute rubbish

The most myopic, biased, boring book I've ever had to endure. If you're expecting an interesting, fact-filled and insightful book about Tesla then, like me, you'll be sorely disappointed.

Wouldn't recommend this book if they were paying people to read it.

3 people found this helpful

  • Overall
    2 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    1 out of 5 stars
Profile Image for cs
  • cs
  • 04-12-2019

A vendetta against Elon Musk

This author provides a one sided story of Tesla and is a personal attack on Elon Musk. As a happy owner of two Teslas since 2012, the quality and service have surpassed any cars I have owned since 1968. While Tesla is not perfect and Musk is prone to wild exaggeration, the cars continue to stand out as enviable. Elon Musk is an innovator much like Steve Jobs. Mercurial yes but also brilliant.
This book is a disservice to the brand and CEO.

3 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
Profile Image for Douglas Hodgkin
  • Douglas Hodgkin
  • 05-10-2019

Troll...... biased..... has this guy owned a Tesla????

This author clearly has never owned a Tesla.
I bought a USED 2013 Model S85 with 20,000 miles on it.
It has, for three years, been the most reliable car my entire extended family has ever experienced. Zero maintenance problems, after driving the car 60,000 miles all over the the USA.... all eastern states.

the tone of this book is.... weirdly... very oddly, critical and out of touch with the true experience of Tesla OWNERS.

If you have questions? Talk directly to a random Tesla owner, they will tell you the truth. I don’t know about ‘Edward’.

8 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
Profile Image for HP LINK
  • HP LINK
  • 16-02-2020

A bitter investor who lost money on Tesla.

Awful to listen to. This guy is a fear, uncertainty, and doubt (FUD) monger. Avoid.

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Jeremy May
  • Jeremy May
  • 28-01-2020

Biased perspective but good info nonetheless

Some of the framing in the book is obviously set up to be negative. But he does bring up some good points, I recommend reading by anyone who is interested in Tesla whether you are for or against the company.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Max
  • Max
  • 27-09-2019

A sober view on Tesla

An amazing work on Tesla and automotive industry in general. Provides a thorough review of the company's history, operations, promises, deliveries and hype. Highly recommended to everyone who is interested in Tesla as a business and those who read Ashlee Vance's book about Elon Musk to have a broader view of the company.

1 person found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    1 out of 5 stars
Profile Image for Mr
  • Mr
  • 13-12-2019

Biased

Whilst some the book makes fair comments of Tesla’s challenges and mistakes, its clear the author is grinding an axe. Very one sided and clearly trying to put Tesla and Elon down, focusing and comparing them to the archaic car giants like Ford, who he portrays in a good light.
Those car giants are still no where in this currently 1 horse race.
Finally, where Tesla and Autonomous driving are today (dec 2019) are leaps and bounds ahead of where this book ends.
I was looking for a balanced ‘counter’ view of Tesla from an investment perspective. This is clearly too one sided to give credence imo.

  • Overall
    2 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    2 out of 5 stars
Profile Image for Ryan Ross
  • Ryan Ross
  • 22-09-2019

Lazy hitpiece

Pretty lazy assortment of hitpiece blogs. Author constantly contradicts himself. One minute he points out the pitfalls of Tesla’s strategy, next he says the rest of the auto industry should do it. Then he critiques Tesla’s projections but regurgitates the auto industry’s without any analysis. As the creator of the Tesla deathwatch it’s not surprising that the author has an axe to grind, but this is lazy at best. Give it a miss.