Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery.

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.

What does it take to be one of the world's best high-altitude mountain climbers? A lot of fundraising; traveling in some of the world's most dangerous countries; enduring cold bivouacs, searing lungs, and a cloudy mind when you can least afford one. It means learning the hard lessons the mountains teach. Steve House built his reputation on ascents throughout the Alps, Canada, Alaska, the Karakoram, and the Himalaya that have expanded possibilities of style, speed, and difficulty.

Millions of us increasingly seek happiness in fads and self-help books, reaching upward every day toward some enlightened state that we wish to attain. Surfing icon Laird Hamilton is more intent on looking inward and appreciating the brilliant creatures we already are. In Liferider, Laird uses five key pillars - Death & Fear, Heart, Body, Soul, and Everything Is Connected - to illustrate his unique worldview and life practices. This is Laird Hamilton in his own words - raw, honest, and unvarnished - on topics he has rarely explored before.

Pulitzer Prize, Biography, 2016. Barbarian Days is William Finnegan's memoir of an obsession, a complex enchantment. Surfing only looks like a sport. To initiates it is something else entirely: a beautiful addiction, a demanding course of study, a morally dangerous pastime, a way of life.

The unauthorized story of Lululemon. Chip Wilson’s part in this story comes from the learning of thousands of mistakes. He set the culture, business model, quality platform, and people development program and then got out of the way. Lululemon’s exponential growth, culture, and brand strength have few peers, and it is because of those employees who choose to be great. This book is also about missed opportunity - five years of missed opportunity. Chip was playing to win while the directors of the company he founded were playing not to lose.

At the beginning of his memoir Life Lived Wild: Adventures at the Edge of the Map, Rick Ridgeway tells us that if you add up all his many expeditions, he’s spent over five years of his life sleeping in tents: “And most of that in small tents pitched in the world’s most remote regions.” It’s not a boast so much as an explanation. Whether at elevation or raising a family back at sea level, those years taught him, he writes, “to distinguish matters of consequence from matters of inconsequence.” He leaves it to his listeners to do the final sort of which is which.

The Rip Curl Story is the remarkable tale of two young surfers who pursued an audacious dream to make a living in pursuit of the ultimate ride. The brand they built, Rip Curl, not only satisfied their own surf- and wanderlust but also inspired countless others, both fuelling and riding the wave of the global youth revolution of the late '60s. Rip Curl's mantra became 'the Search' - the chasing of new waves on distant shores - as they embraced new thrills such as skiing, snowboarding and windsurfing and aimed always to make better equipment to elevate the experience.

Surfers and surfing aficionados worldwide will be enthralled with this fascinating autobiography of Nat Young, arguably one of the world's best surfers and a pioneer of the 'shortboard' style. With short stories, anecdotes and unbelievable adventures with some of surfing's most colourful and well known characters, Nat Young recounts his life from Australia to Hawaii to the Pacific Coast of America and beyond. This audiobook is a must-listen for any surfer!

Nedd Brockmann isn’t afraid to dream big. Fresh after running fifty marathons in fifty days, the twenty-three-year-old had an idea: a 4000-kilometre run across Australia, averaging 100 kilometres per day with the aim of completing it in the fastest known time of 43 days. He wasn’t chasing fame or public recognition. He just wanted to test his limits and raise a million dollars for homelessness in the process.

Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.

Captain Liz Clark spent her youth dreaming of traveling the world by sailboat and surfing remote waves. When she was 22, she met a mentor who helped turn her desire into reality. Embarking on an adventure that most only fantasize about, she set sail from Santa Barbara, California, as captain of her 40-foot sailboat, Swell, headed south in search of surf, self, and the wonder and learning that lies beyond the unbroken horizon. 

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.

Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.

"Spend each day trying to be a little wiser than you were when you woke up," Charles T. Munger advises in Poor Charlie’s Almanack. Originally published in 2005, this compendium of 11 talks, delivered by the legendary Berkshire Hathaway vice-chairman between 1986 and 2007, has become a touchstone for a generation of investors and entrepreneurs seeking to absorb the enduring wit and wisdom of one of the great minds of the 20th and 21st centuries.