See the unseen: mastering the biases that rule your world. It’s All BS explores how much of what we believe, feel, and react to is shaped not by facts, but by deep-rooted biases, emotions, and assumptions. Through real-life examples, practical insights, and a candid narrative, Mark Shub offers listeners a path toward better decision-making, self-awareness, and clarity in a noisy world. With a blend of psychology, personal stories, and cultural observations, this book encourages listeners to challenge their filters and embrace a more logical, grounded approach to life.

What if everything you believe about success, relationships, and self-worth is a lie? From the “Private Jet Illusion” (where confidence masks fraud) to the “Sunk Cost Fallacy” (why we cling to failing ventures), Shub exposes how biases warp reality. One jaw-dropping revelation? The seller who flaunted his private jet mid-deal… only to later plead guilty in a Ponzi scheme. The truth? Status symbols are often smoke screens and your brain is complicit.

Shub’s journey from nearly failing 11th grade to leading a family empire is proof that biases can be outsmarted. With razor sharp insights from psychology, behavioral economics, and his own chaotic boardroom battles, he arms you with:

• The “System 1 vs. System 2” Hack
• The “Spotlight Effect” Escape

Real Stories, Real Stakes

Dive into gripping narratives like the shopping center deal that nearly bankrupted Shub’s family business a masterclass in ego, greed, and redemption. Or the breakout session where Shub realized his Jewish roots had silently shaped his biases for decades. These aren’t abstract theories; they’re battlefield-tested lessons.

Ready to see through the BS?