Doug Laney nails it. How to compete in the future

I've been an information scientist all my adult life. Doug Laney nails it comprehensively. There is the world before the iPhone and internet, and after, from my perspective. Before, big data may have been the province of airlines and oil companies. Today, the tools to extract value from data, your own and that which you can acquire, are found readily available online.

Doug writes methodically and even alliteratively (see the subtitle "monetize, manage, and measure" which helps to remember the big themes. He lays out the case as to why management says they value information but their actions betray their words. Then he more powerfully makes the case that paying lip service to monetizing information will leave your company lagging behind in profits and standing.

The good news follows where he catalogs all the ways that businesses can take advantage of the value of information. He dives into each method with multiple practical examples and tools, including assessment tools at the Gartner web site.

To be honest, I have not even finished all of the chapters (up to 10 so far) and I'm restarting in order to take down organized notes. I intend to use this book to measure the readiness, capacity, and effort my own business and my clients' businesses are making to leverage the value of information.

Don't just read this book. Study it and make use of it. Your business will be much stronger because of the principles found within its pages.

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