Try free for 30 days

  • If You're Not First, You're Last

  • Sales Strategies to Dominate Your Market and Beat Your Competition
  • By: Grant Cardone
  • Narrated by: Grant Cardone
  • Length: 7 hrs and 47 mins
  • 4.8 out of 5 stars (294 ratings)

A 30-day trial plus your first audiobook free.
1 credit/month after trial—to buy any title you like, yours to keep.
Listen all you want to a selection of thousands of Audible Originals, audiobooks and podcasts.
$16.45 a month after 30 day trial. Cancel anytime.
If You're Not First, You're Last cover art

If You're Not First, You're Last

By: Grant Cardone
Narrated by: Grant Cardone
Free with 30-day trial

$16.45/month after 30 days. Cancel anytime.

Buy Now for $28.99

Buy Now for $28.99

Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.

But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.

In If You're Not First, You're Last, international sales expert Grant Cardone explains how to sell your products and services - despite the economy - and provides you with ways to capitalize regardless of your product, service, or idea. His proven strategies will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include:

  • Converting the Unsold to Sold
  • The Power Schedule to Maximize Sales
  • Your Freedom Financial Plan
  • The Unreasonable Selling Attitude
©2010 Grant Cardone (P)2012 Tantor

What listeners say about If You're Not First, You're Last

Average Customer Ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    255
  • 4 Stars
    32
  • 3 Stars
    3
  • 2 Stars
    1
  • 1 Stars
    3
Performance
  • 5 out of 5 stars
  • 5 Stars
    218
  • 4 Stars
    16
  • 3 Stars
    2
  • 2 Stars
    1
  • 1 Stars
    1
Story
  • 5 out of 5 stars
  • 5 Stars
    206
  • 4 Stars
    24
  • 3 Stars
    6
  • 2 Stars
    1
  • 1 Stars
    2

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Life changing

I have read most of Grant’s books and this is another killer!! Total motivation and powerful must do advice! Get it now and be ahead of the looming recession as this book is about recession thriving and management. It may be little old but soon to be relevant knowledge.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great book

Love Cardone and everything he does, great book. Typical Grant aha worth the listen for anyone 👍👍

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Eye opener

I like the narration and the valuable information in this. Moving to the next book :)

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Do you need to take it to the next level?

On my third Uncle G book. Such an inspiration.
Ya get it
Blah blah blah

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

A must have book!

I listened plenty of books on this particular subject. But none of them come close to this unless it's another one from Grant. After listening cardone I don't like any other voice on audiobooks. Do yourself a favour get this book. You gonna get tons of value out of it😎

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Excellent motivator

Grant cardone is deffaintly one of the best motivators for any sales person. I highly recommend reading this book. I cant wait to start listening to the rest of his books.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Mind blowing as usual

Grant is always over promising and over delivering
This book is a must to have for any sale related career.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

For all Business Owners during Covid!

Really good book for current Covid-19 times. Some good learnings - if you're not first you're last.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Motivational and practical

White I really loved Grant's 10x audio book, of you're not first you're last is definitely my favourite now.
not only is it very motivational, but practical as well.

I love Grant's honesty, the fact he's not trying to please others and just be himself, while delivering his message in a way that has meaning and not just 'fluff'.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

awesome book

this is one of the best Audible audio book I bought. I learnt a lot about sales and approach to the life.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.