Laugh Tactics is full of strategies that dissect, break down, and analyze all of the types of humor that you'll encounter in daily conversation - stuff you can really use with people you talk to. We're not all trying to become standup comedians, and this isn't a book about ha-ha jokes with setups and punch lines. Learn to simply make a better impression on people, put them at ease, charm them, and make them smile with you.

Nationally recognized communication expert, keynote speaker and trainer and best-selling author Debra Fine reveals the techniques and strategies anyone can use to make small talk—in any situation. With practical advice and conversation cheat sheets, The Fine Art of Small Talk will help you learn to feel more comfortable in any type of social situation.

In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.

Public speaking can be terrifying. For David Nihill, the idea of standing in front of an audience was scarier than cliff jumping into a thorny pit of spiders and mothers-in-law. Without a parachute or advanced weaponry. Something had to change.

In what doesn't sound like the best plan ever, David decided to overcome his fears by pretending to be a comedian called "Irish Dave" for one full year, crashing as many comedy clubs, festivals, and shows as possible.

Explanation - conveying meaning - is an art. And the BBC presenter and journalist Ros Atkins, creator of the viral 'Ros Atkins on...' explainer videos, is something of a master of the form. In this book, Ros shares the secrets he has learned from years of working in high-pressure newsrooms, identifying the ten elements of a good explanation and the seven steps you need to take to express yourself as persuasively and accurately as possible.

Unleash the Power of Storytelling offers a practical roadmap to crafting and delivering more powerful, persuasive stories that you can use to get more of what you want out of your career and your life. Study after study confirms that stories have unparalleled power to break down walls, build trust, and influence people to act. More than facts and data alone, stories are fundamental to capturing and expressing our ideas, wishes, and beliefs and getting the results we want.

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots' one-yard line, he called for a pass instead of a handing off to his star running back. The pass was intercepted, and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck? Even the best decision doesn't yield the best outcome every time.

Do you find yourself hoping that someday, life will be less hectic? One day, you say, you’ll finally have time for the activities that you love–writing that book, completing that triathlon, traveling with friends. But if the COVID-19 pandemic has taught us anything, it’s that life is unpredictable. If we’re not careful, dull, unfulfilling tasks can quickly occupy our precious hours, derail our best-laid plans, and make life feel like a slog.

Networking events suck, but they can suck less. What to say and when to say to be likable, connect, and make a memorable impression. Actionable and applicable verbal maneuvers for just about every phase of conversation. From hello to goodbye, with strangers or old friends, you'll learn how to simply go deeper. No more: Interview mode, awkward silence, or struggling to hold people’s attention. Better Small Talk is a unique listen. Imagine the following situation: You've just put on your name tag, and you're approached by a stranger.