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Publisher's Summary

Hailed as an "indispensable" guide (Forbes), How to Make It in the New Music Business returns in this extensively revised and expanded edition. 

When How to Make It in the New Music Business hit shelves in 2016, it instantly became the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by music schools everywhere and considered "the best how-to book of its kind" (Music Connection), it inspired thousands to stop waiting around for that "big break." Now trusted as the leading expert for "do it yourself" artists, Ari Herstand returns with this second edition, maintaining that a stable career can be built by taking advantage of the many tools at our fingertips: conquering social media, mastering the art of merchandising, embracing authentic fan connection, and simply learning how to persevere. Comprehensively updated to include the latest online trends and developments, it offers inspiring success stories across media such as Spotify and Instagram. The result is a must-have for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music industry.

©2016, 2020 Ari Herstand; Foreword copyright 2017 by Derek Sivers (P)2019 HighBridge, a division of Recorded Books

What listeners say about How to Make It in the New Music Business, Second Edition

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A must have for any working musician

Absolutely fantastic! If you are an artist looking to make it in today's tough music industry, then I couldn't recommend a better book to read. The amount of gold I got from this book is priceless. It gave me so much more confidence as an artist and restored my faith in the music industry. This has become my new bible.

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  • Anonymous User
  • 16-10-2020

Every single musician needs to read this

The definitive friendly guide to understand music bussines elemental concepts and what makes a real musician to make it. Love how Ari open the panorama to get ready for the new and future industry but also really solid advice. Totally worth it.

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  • Anonymous User
  • 22-01-2020

So well done !

This book is amazing ! So well done and informative . The holy grail for musicians . Ari speaks clear and is funny too. This is easy to digest and makes you wanting to listen to more !

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  • Agatha Altarovici
  • 05-01-2020

This is the Bible for any Musician

Not only I have read this book but I have recommended it to so many musician friends who have been super grateful ! This is a must if you need any kind of help promoting your music. MUST HAVE !

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  • Geeno Hennessy
  • 25-06-2020

Band People Read this - EDM producers (me) = Waste

Waffle Waffle Waffle - Band Music - Ari's College Days - Concerts for Band Music - Cheesy and cringe (and laughable) description of (band) music 'locations' in London (UK) - Did I mention Band Music EDM (Electronic Dance Music) Producers that want to potentially earn some kind of income whilst working a day job to support this (me) - will relate minimum to zero in this Waffle Session and get lost and potentially drown in the "Sea of Ari" thinking WTF as you sink into the depths of realising "why am I listening to you" Ari's voice (after you have lost interest) makes this book sound like you are listening to a 'Friends spin-off' audiobook If you are an EDM Producer looking for inspiration - don't fall for the '2019 - this book must be modern re all music' - this is way biased towards band music and individuals who may want to pursue this At the time of writing this review (2020) EDM Producers should stick to YouTube, Google & and Reddit for advice and inspiration on how to be a 'successful' artist, how to 'make a passive income' from EDM whilst working a 'day' job, information re starting an independent 'Digital' record label relevant to EDM, more comprehensive data on Distribution related to certain genres of EDM as well as the 'black & white' pros and cons of every single distribution platform associated with EDM - I'm not a book author = the last paragraph took me 5 minutes to write and at the end of Ari's book did not mention any of this - which concludes why this is not applicable to EDM Artists / Producers

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