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  • Hooked: How to Build Habit-Forming Products

  • By: Nir Eyal, Ryan Hoover
  • Narrated by: Nir Eyal
  • Length: 4 hrs and 40 mins
  • 4.5 out of 5 stars (279 ratings)

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Hooked: How to Build Habit-Forming Products

By: Nir Eyal, Ryan Hoover
Narrated by: Nir Eyal
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Publisher's Summary

Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Please disregard any reviews mentioning poor audio quality prior to December 2019.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

Hooked is a guide to building products people use because they want to, not because they have to. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:

  • Practical insights to create user habits that stick.
  • Actionable steps for building products people love.
  • Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
  • New for second edition! An additional case study for building health habits.

Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. He is also the author of Indistractable: How to Control Your Attention and Choose Your Life.

©2014 Nir Eyal (P)2014 Nir Eyal

What listeners say about Hooked: How to Build Habit-Forming Products

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Awful Narration

What could have made this a 4 or 5-star listening experience for you?

The narration on this book is just horrible and I can't even finish it. I read that the original version was bad too, but the current version is so dry and boring, it makes me want to cut my ears off. I even tried speeding it up to 1.25x but it does't help.

Would you ever listen to anything by Nir Eyal again?

Yes, I was put onto this book after hearing Nir give a lecture on this topic. He came a cross as a great speaker/lecturer, but this recording has destroyed any credibility the book might have.

Would you be willing to try another one of Dave Wright’s performances?

No. Never.

If you could play editor, what scene or scenes would you have cut from Hooked: How to Build Habit-Forming Products?

Re-record it with someone who is experienced and enthusiastic on the topic.

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7 people found this helpful

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    5 out of 5 stars
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Good ideas...

Good book good overall ideas. Basically a summary of Robert Cialdini book influence and Charles duhigg the power of habit.
Those are much more detailed books so if you’re looking for a summary of those works this is good for that. Not sure who is reading it but it’s very annoying the way he says Pinterest and Snapchat like he’s never heard those words before. I nearly had to stop it it was annoying me sooo much.

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3 people found this helpful

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    5 out of 5 stars
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Super interesting and easy to follow

Love how Nir brought the concepts to life with well known examples and made it all practical with the Do This Now sections.

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1 person found this helpful

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    2 out of 5 stars
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    4 out of 5 stars

Boring narrator

Such a shame as the framework of what’s discussed is fascinating.

Hope another version comes out

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1 person found this helpful

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Great content, monotonous narrative.

Love the content. Would have been more engaging if the narrator was less robotic. An audiobook on technology spoken by in a monotonous narrative can easily become boring to follow. Other than that, Nir Eyal has a great grasp of what he is talking about. Powerful stuff, full of A-ha moments!

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1 person found this helpful

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Excellent information for entrepreneurs

Great source of information if you have a product in mind. The narration is a little off, but not enough to warrant the other negative reviews.

I will definitely listen again.

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1 person found this helpful

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    2 out of 5 stars
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Same old trodden ground

Nothing new here. His secret sauce method has been explained by many others. Do not waste your money.

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  • Overall
    5 out of 5 stars
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One of the best product by books I’ve read!

Great performance by Nir and easily applicable content. We read this in our book club as a team of product managers and designers and we were able to apply our learning straight away. Highly recommended!

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  • Overall
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Excellent audiobook

As the founder and owner for the last 12 years of an IT company I found this book excellent. Great content which we’ll incorporate into our product strategy moving forward.

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Great book, really well narrated and delivered!

Great read, I think a lot of the time some authors can spend far to long harping on with long whimsical stories to reinforce their ideas and concepts, this book uses great real life examples, with a nice amount of strong supportive data to reinforce each step, process and concept without tipping into it being repetitive and fluffy! Really enjoyed the deliver from the narrator/ author as well! It’s nice to see some enthusiasm when delivering something you’re genuinely passionate about! Would highly recommend! Thanks!

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