It’s 1941, and young Lily Collins is starting work in Midlands department store Marlow’s, whose gleaming facade has fascinated her since childhood. As the air raid sirens blare, Lily learns the ropes from her sophisticated boss, Miss Frobisher, alongside shy fellow junior Gladys. But her burgeoning friendship with young salesman Jim draws her into a swirl of secrets within the store. And with the war progressing to crisis point, Cedric Marlow and his staff must battle nightly bombings and the absence of loved ones to keep going.

Pearl has given up on her dreams of being a journalist after being denied a promotion because of her gender. Joining the WAAF as a radio telephone operator for Bomber Command, Pearl's new job at RAF Fenthorpe serves two purposes – providing an income for her grandmother, and keeping a close eye on her younger sister, Thea, an instrument repairer at another Lincolnshire bomber station.

As war rages, Barbara Sinclair is desperate to escape her unhappy home life. And with the threat of German bombs ever present, Barbara reluctantly agrees to marry John, her childhood friend, who is leaving to join the RAF. But an encounter with Alex Everton, a dashing Spitfire pilot, complicates matters for Barbara. With emotions running high, she begins to question whether she has made a terrible mistake. With the constant threat of death all around her, Barbara must try to find a way to deal with the complexities of her difficult home life and her emotional relationships, too.

1940, London. When Cordelia accepts the post of head librarian in Silver Town Library, her mother is more than a little disapproving. The East End has high levels of poverty and illiteracy, and her mother says it’s no place for a woman of her status. But Cordelia is determined to make a difference in these times of strife, and along with her colleagues, Jane and Mavis, she begins to help the local community, making sure everyone knows what the library can offer them. And maybe even a romance will blossom.

Bristol 1936. Jenny Crawford has resigned herself to a loveless marriage living hand to mouth with their two children. Like many others, husband Roy struggles to find work at the docks but a chance encounter turns the family's fortunes around. Not only does he get regular work but they are also allocated a council house on Coronation Close on the outskirts of the city. Jenny and the children are overjoyed, this is the fresh start she could only ever dream of. But trouble feels never too far away.

October 1940. When VAD nurse Evie narrowly escapes being killed in an air raid during the London Blitz, it propels her to make a life-changing decision to break free of her troubled and unhappy life. She escapes to the Norfolk countryside to start afresh, with a job at the newly opened Great Plumstead Hall hospital, and a wonderful new home at Rookery House. The community of Great Plumstead welcomes evacuees to the village—mothers and children bombed out of their London homes. Sisters Prue and Thea, along with members of The Mother's Day Club, help the new arrivals settle in.

Lady Joanna Harcourt and her daughter, Sarah, discover their life of luxury at Goodwill House is over. Because with Lord Harcourt away fighting, the Harcourt girls are facing financial ruin. Lady Joanna is terrified of losing their home, but for Sarah, this means her dreams of becoming a doctor are over. Headstrong Sarah isn’t one to quit! War or not, she’s determined to find a way to save her home and follow her dreams - whatever it takes.

East London, 1940. At the outbreak of war, hopeless romantic Prue Carmichael and her sister must leave their rural parish behind when their father is posted to a church in Stepney. To Prue, the blitz-ravaged streets of London seem an unlikely place for love to bloom – until a chance encounter throws rakish engineer Jack Quinn into her path. But as their connection deepens, his troubled past begins to emerge, and Prue realises Jack has secrets to hide.

Alice is nursing an injured hand and a broken heart when she moves to the village of Churchwood at the start of WWII. She is desperate to be independent but worries that her injuries will make that impossible. Kate lives with her family on Brimbles Farm, where her father and brothers treat her no better than a servant. With no mother or sisters, and shunned by the locals, Kate longs for a friend of her own. Naomi is looked up to for owning the best house in the village. But privately, she carries the hurts of childlessness.

In February, 1922, at the western-most entrance to Victoria Station in Manchester, a massive plaque was unveiled. Beneath a vast tiled map showing the lines of the Lancashire and Yorkshire Railway network, a series of seven bronze panels recorded the names of the men of the Lancashire and Yorkshire Railway who gave their lives for King and Country in the Great War - a total of 1,460 names. In March, 1940, a group of women of varying ages and backgrounds stands in front of the memorial, ready to do its bit in this new World War....