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Nudge

By: Richard H. Thaler, Cass R. Sunstein
Narrated by: Sean Pratt
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Publisher's Summary

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder.

Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society.

Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take - from neither the left nor the right - on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative audiobooks to come along in many years.

Included in this recording are a bonus chapter and a Postscript that was added in the paperback edition.

©2009 Richard H. Thaler and Cass R. Sunstein (P)2009 Gildan Media Corp

What listeners say about Nudge

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  • Overall
    5 out of 5 stars

fantastic and informative!

very useful to understand how I am nudged and how to effectively nice myself! Love it!

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it's a must

I read this book because a recommendation. totally worth it, keen to look for more about this topic

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very informative

very informative and insightful. only issue was that the file is glitchy at the end, had to re-download it 6 times to get through the last 30 min.

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1 person found this helpful

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    4 out of 5 stars

Completely US-centric

All case studies and examples in this book are from the US so may not be directly relatable if you're from another country. I listened to "thinking fast and slow" before this book and the author Daniel Kahneman have mentioned a few of the same studies mentioned in this book

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    4 out of 5 stars

Highly recommend

I found this book to be fascinating and thought-provoking. The authors, Richard Thaler and Cass Sunstein, provide numerous examples of how subtle cues often influence people's decisions in their environments and how these nudges can be used to improve outcomes in various areas of life.

As someone who has also read Daniel Kahneman's "Thinking, Fast and Slow", I found that "Nudge" had a similar approach to understanding how people make decisions. However, "Nudge" takes a more practical and applied approach, providing specific examples of how nudges can be used in real-world situations to help people make better decisions.

One of the things I appreciated about "Nudge" was the authors' recognition that people often make decisions that are not in their best interest, despite their best intentions. The book provides practical strategies for designing environments that make it easier for people to make choices that align with their goals and values.

Overall, I highly recommend "Nudge" to anyone interested in understanding how people make decisions and how we can use this knowledge to improve outcomes in areas such as health, wealth, and happiness. If you enjoyed "Thinking, Fast and Slow", you'll likely find "Nudge" to be a valuable complement to your understanding of behavioural economics.

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    3 out of 5 stars
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    2 out of 5 stars

USA centric; the world is beyond

Some chapters only focus on US systems... The concepts of nudging makes sense and often interesting examples used to illustrate points

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  • Overall
    5 out of 5 stars

essential listening

essential listening for everyone who makes decisions and especially for those who create choices for others.

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    4 out of 5 stars

How can you use Nudges in your life?

Brilliant book. The principles that Nudge introduces have such wide-ranging application. From healthcare, to finance, to school choice, Thaler and Sunstein, makes compelling arguments for the process of creating small actions to encourage behaviour in a certain way.

No doubt these principles could be used for nefarious means, but the authors go to great lengths to talk about how Nudges can be a force for good. I liked that.

Personally I found multiple practical uses for my life and work and have already put a few into action. In my experience, there are not too many about which that can be said.

If I had one criticism (and it really isn’t a criticism) it would be that the book was very USA-centric. Understandable given that is the country of the author and probably the audience for whom they were writing the book.

I dare say this would be a useful book for most people, irrespective of your job.

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    5 out of 5 stars

Interesting Insight

This book is an interesting insight into the way humans are influenced and nudge by people and their environment into doing certain things. A must read for any sales person trying to gain an edge in the art of nudging

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    4 out of 5 stars

Well thought out

I was more interested in the beginning but towards the second half of the book I found it became dry and more geared towards American readers (obviously who the author was targeting although many aspects of this book can be adjusted to suit). The reader was very good and easy to listen to.

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