Traditional marketing is dying, fast. The Internet has made it so that money is no longer the biggest marketing advantage - resourcefully combining data, product, and marketing to build a strong community around your brand is. The days of press releases and billboards are gone, and the days of giving your customers the tools to talk about your product are here. When customers have the tools to easily talk about a brand, it becomes easier to accomplish explosive growth and come up with creative and fun ideas to build a business that triumphs.
Hacking Growth is a journey through the mind of the type of marketers who have made companies such as Tinder, Facebook, Buffer, and Dropbox successful by spending very little money. It's about using the hacker mindset to come up with untraditional marketing tactics that exploit holes in systems as they currently exist for intellectual, creative, and business gain. By adopting this new marketing mentality, you will achieve impressive business results and have the most fun you've ever had building a business.
What listeners say about Hacking Growth
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I'm on my 3rd listen!
What did you like best about this story?
Great information that motivates me everyday even on the 3rd listen..
What about Dan Lizette’s performance did you like?
You can hear the experience he has.
Was this a book you wanted to listen to all in one sitting?
Any additional comments?
I have 10 years of marketing experience and I still found this book very useful in giving me insight into what it takes to be successful in today's world of growth hacking.
- Mr. Dooley
very general topics and not much insight supporting the sub topics. If you just want to listen to an audio book. then this is fine. however, I did not take out much content from this book.