"A veritable plum pudding of marketing techniques." (L.A. Times)
What listeners say about Guerrilla Marketing Attack
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This book is almost 14 years old, and it shows. Although it makes some interesting points that are still important today, (for example, having excellent customer service) it's so hard to take seriously when it doesn't even mention marketing your business via an internet website! Instead they suggest things like renting a hot air balloon or giant skylight. Uh huh.
The foundation is there but this book needs a refresher to make it modern.
24 people found this helpful
- SANGWE I.
No need to read the Guerilla Marketing Book. This one is sufficient. It covers just the necessary stuff and i like it.