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Go Glocal
- The Definitive Guide to Success in Entering International Markets
- Narrated by: Robert Plank
- Length: 4 hrs and 18 mins
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Go Glocal
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Publisher's Summary
Taking your business into a foreign market can be risky. If a company wants to hit it big internationally, they need to think globally and act locally. As global operations strategist Craig Maginness says, go “glocal".
In Go Glocal, Craig lays out the framework businesses need to succeed when entering a foreign market, explaining why it’s important to be proactive when deciding where to take your company. Craig breaks down how to prepare your organization for success in a new country, discussing critical issues like whether your value proposition will translate to a new cultural context, why relationships are more important than contracts, how to establish and nurture profitable relationships, and what vehicle for going international might work best for your business.
If you want the risk of entering a foreign market to pay off and your business to flourish, Go Glocal.
