Fail Fast or Win Big

As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of a digital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert. Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer.

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind, one that reflects a company's own strengths and weaknesses as well as those of its competitors.

This audio program is a two-hour extended summary of Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. Gary Vaynerchuk is a leading social media marketing expert and shares his tips, tricks, and secrets on how to "jab" as well as deliver a devastating knockout "right hook".

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.

The author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.