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Facebook Marketing: Advertising with Facebook Ads - Updated 2019

Narrated by: Peter Prova
Length: 1 hr and 20 mins
Categories: Business, Marketing

Non-member price: $9.68

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Publisher's Summary

If you want to sell on Facebook, this is your audiobook. Nowadays, promoting your business on Facebook is a must to guarantee your company visibility and new customers.

But, how do we do that? Facebook provides us different tools that we can use to reach our potential clients with laser-focus precision. It's a unique opportunity: we can show our advert to interested people, guaranteeing ourselves a very high return on investment.

With Facebook Marketing, Luigi Padovesi explains in detail how the promotion on Facebook works, with in-depth information on the algorithm and with five practical insights to help you understand how to use the most common features. With this audiobook you will understand:

  • What is Facebook Ads
  • How and when you need Facebook for promotion
  • How to define a marketing strategy on Facebook
  • How to create a target of potential customers
  • How to create a sponsored post - from a technical point of view!
  • 16 Insights on available advertising formats
  • Facebook or Google?
  • How to do remarketing and retargeting
  • How to analyze your results
  • The mistakes you absolutely must avoid
  • 4 Case Studies from companies that have used Facebook Ads correctly
©2019 Francesco Crema (P)2019 Luigi Padovesi

What members say

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Profile Image for Cora G Greenway
  • Cora G Greenway
  • 26-09-2019

Used this book to teach and class on social media

Used this book to teach and class on social media marketing. It's a great resource, easy to understand, and covers several different social media sites.

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  • Dustin M Ogden
  • 26-09-2019

I am a graduate student and learning about Market

I am a graduate student and learning about Marketing. It's a great resource, easy to understand, and covers several different social media sites.

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  • Nora F Becker
  • 26-09-2019

I highly recommend this book.

I highly recommend this book. If you're a busy business person like I am, you'll love this book. It is chock full of useful info that I put into action right away. I am so glad I chose this book.

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  • Maryann F Hogan
  • 26-09-2019

Glad I came across Jason's book.

Glad I came across Jason's book. Been in Marketing & Corporate Communications since the late 70s. Things have really changed and I wanted to update my knowledge about Social Media. Great starting point. Multiple levels of learning through the explain word, worksheets, videos & many helpful links. Thanks, Jason for helping me understand the nature of Social Media.

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  • Dolores J Naquin
  • 26-09-2019

this item arrived quickly !

this item arrived quickly and was exactly what I was expecting. This book helped me get used to using social media to advertise my business. It's a very valuable resource.

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  • Annette R Hubert
  • 26-09-2019

The book is clear, comprehensive and has excellent

The book is clear, comprehensive and has excellent support resources. It breaks up the tasks into manageable sections useful to professionals, and even tech dummies like me. I was pleasantly surprised about the quality of the materials as well as the fast customer service when I asked for additional assistance. The clear, systematic approach ensures that you do not miss crucial points in your marketing strategy. Fantastic value for money.

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  • Jason C Hopper
  • 26-09-2019

If you use social media, even just for your own

If you use social media, even just for your own personal enjoyment, you should understand how it works. This book is an excellent way to learn how social media actually works so that you can use it in a more secure and more productive way. If you are a marketing student, this is a MUST listen book and the online courses offered by Stanford are highly recommended.

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  • Delores D Allen
  • 26-09-2019

The book is brilliant, It explains clearly

The book is brilliant, It explains clearly and in plain English, it has LOADS of brilliant ideas, it is the best social media marketing book I have ever listen. I will subscribe to be alerted when new versions of this book and his Social Media Marketing Toolbook get released in the future.

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  • Florence R Kirchner
  • 26-09-2019

I am learning so much from this book!

I am learning so much from this book! I haven't gotten all the way through it but what I've learned so far is helping me to impress the couple of clients I've taken on so far for SMM and digital marketing. Will definitely return to this workbook time and again and will check out more of Jason's stuff soon.

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  • Shawn C Loken
  • 26-09-2019

I knew little about social media marketing,

I knew little about social media marketing, as well as social media forms. This book provided a wonderful primer on what's what for media, and then how to use this media for marketing products and ideas. I highly recommend this book on social media marketing to anyone who wants to use it to their advantage.

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  • Spencer Herbert
  • 26-09-2019

It has lots of helpful tips.

This book is not just about social media marketing it’s a step-by-step to-do list for social media marketing. It has lots of helpful links which provide many resources

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  • Faith Hammond
  • 26-09-2019

Well explained, easy to follow.

Well explained, easy to follow and packed with information. If you are serious about your online presence then this should be a purchase you make. It also comes with a free PDF version of the book (and other free tools) so the book (and all of its info) is even more portable and all of the (many) links that are mentioned in the book are clickable, two thumbs up!

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  • Lola Griffiths
  • 26-09-2019

Author laid all of the information out in the book

I really enjoy the way author laid all of the information out in the book. It's not just plain text about random social media ideas. It's concrete, concise, and useful information that can be used across all platforms. It's a great book for beginners and people teaching classes on social media marketing. As a social media marketer, I've really enjoyed this book and am eager to use the extra tools and resources provided within it to enhance what I'm doing at my organization.

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  • Paige Hargreaves
  • 26-09-2019

I purchased this book.

I purchased this book for my college class and I was actually very surprised. Not only did it prove to be useful but very easy to understand and there was actually some humor behind it. A little giggle thrown in here and there was pretty refreshing.

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  • Louis Bird
  • 26-09-2019

It's even easy for me to understand

I'm terrible with computers in general and know nothing about social media...But I recently started an e-commerce site with a lot of help and this book is going to help me out plenty also... It's even easy for me to understand, which is saying something.

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  • Jay Fuller
  • 26-09-2019

It is really a good

It is really a good how-to book for the non-technical person who has to handle his or her small business social media. In my particular industry, there are only about four social platforms that relevant. It is a good mix of technical how-to and common sense application. Very helpful.

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  • Kieran Waters
  • 26-09-2019

I find this book to be extremely helpful.

I am new to network marketing and I find this book to be extremely helpful I also sent a copy to a friend who has done network marketing in the past and she's very excited so I have to get this five stars!

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  • Reece Gibbs
  • 26-09-2019

Pretty helpful.

Social media marketing isn't really all that complicated in the first place, however, this book maps it out pretty well. I enjoyed how interactive it was. IT gives a plethora of examples and different sites/apps to use. The screenshots and graphics are also pretty helpful. I got the book because of a class and am actually interested in looking through the book compared to other college books.

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  • Spencer Barnes
  • 26-09-2019

Very easy to listen.

I have just started the book. Very easy to listen. I am truly excited about what this course has to offer. I look forward to learning the things I need to learn about promoting my business in the digital world. I would recommend this book for anybody's library.

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  • Madison Hamilton
  • 26-09-2019

This book is somewhat basic for listeners.

This book is somewhat basic for listeners. It is for people wanting to use social media for their business, but it assumes that listeners do not understand social media. Very well explained with plenty of humor to make it easier to listen.