Estrategias de Producto [Product Strategies] cover art

Estrategias de Producto [Product Strategies]

Preview
Try Premium Plus free
1 credit a month to buy any audiobook in our entire collection.
Access to thousands of additional audiobooks and Originals from the Plus Catalogue.
Member-only deals & discounts.
Auto-renews at $16.45/mo after 30 days. Cancel anytime.

Estrategias de Producto [Product Strategies]

By: Juan Alejandro Gutierrez Hurtado
Narrated by: Juan Alejandro Gutierrez Hurtado
Try Premium Plus free

Auto-renews at $16.45/mo after 30 days. Cancel anytime.

Buy Now for $10.99

Buy Now for $10.99

About this listen

En este audiolibro usted encontrara un analisis concreto, agil y practico de las estrategias basicas que se pueden implementar en la administracion eficiente de un producto, teniendo como base fundamental el conocimiento de cada uno de los atributos y caracteristicas que hacen parte integral de un producto. Los temas que se analizan son: conceptos fundamentales del marketing, tendencias del nuevo milenio, la administracion de producto, definiciones de producto, clasificacion de productos, atributos del producto (contenido, marca, empaque, precio, etc.), su manejo y sus estrategias.

In this audiobook you will find a concrete, agile, and practical analysis of the basic strategies that can be implemented in the efficient administration of a product, taking as a fundamental base the knowledge of each one of the attributes and characteristics of a product. The topics that are analyzed are: marketing fundamental concepts, trends of the new millennium, product administration, definitions of a product, product classification, product features (content, marking, packaging, price, etc.), its managing, and strategies.

©2001 Disonex S.A. (P)2001 Disonex S.A.
Management & Leadership Project Management
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.