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Publisher's Summary

Email marketing is the most effective marketing tool. Ever. Among all the marketing techniques, online and offline, email marketing guarantees tremendous success rates. 

But you have to do it the right way. 

Old-fashioned email marketing consisted of collecting email addresses and send them smappy emails. This technique no longer works: you need to train the client through a lead nurturing procedure. 

Email marketing is a mix of techniques, copywriting, emotions, and sales skills. The sum of these components can lead to unimaginable results. 

With Email Marketing by Luigi Padovesi you will discover: 

  • What email marketing is and why it is a great opportunity 
  • What are newsletters? 
  • Transactional emails 
  • What it is and how to use an autoresponder 
  • The secrets to create effective call to action 
  • The techniques to create engaging emails 
  • Fundamental bases for email copywriting 
  • How to analyze statistics and improve yourself everyday 
  • Mistakes to be avoided at all costs 

You'll discover the scientific method to convert through lead nurturing procedures and webinars and how these techniques can trigger in your customer the desire to buy your product.

©2018 Francesco Crema (P)2019 Francesco Crema

What listeners say about Email Marketing

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  • isaac kuhn
  • 03-06-2020

Meh...i wanted some more meat

I have questions like How to make sure you don't get balcklisted from Gmail which was not even touched on. If you literally don't know what email marketing is, like the defination, this will help you. If not, save you $

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  • FoxxyNerd
  • 22-03-2020

Hard to Listen to, but Some Useful Info

So, hard to listen to, but it does contain some useful information. Purchase when you're so motivated that you'll listen even when an automaton from 1950 is teaching you.

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  • ted
  • 13-02-2020

This is a terrible audiobook

I have never given a bad review on an audiobook but this one I just could not learn from. Sorry!

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  • Martin K. Holman
  • 25-01-2020

Resource on email marketing

If you thought email marketing was a dying element of social media think again! In E-mail Persuasion you will get the real tips and power of email marketing. This book is loaded with strategies and techniques to make your email marketing strategy hit the target every time!

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  • Cheryl D. Duran
  • 25-01-2020

Thanks Luigi, I enjoyed this audiobook

I really like Ian's easy-to-understand style of audio and explaining things. He doesn't try to confuse with buzzwords that mean nothing. I find the content to be relevant & understandable, and ultimately usable, so what's not to like? That should be what every instructional book is about - quality content that is understandable & usable. I recommend it!

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  • Janel L. Gibbons
  • 25-01-2020

Buy this audiobook

I work in the land of social media. But I realist that the most effective persuasion is still good old fashioned email. Really well audiobook and crystal clear. I hope to put all this into use very soon and I am convinced this book shows the right approach to take.

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  • Jessica H. Courter
  • 25-01-2020

The science of email influence

Covers all the aspects to run email marketing that targets the customers needs and motivations. Sections on how to start and email marketing, working out client insights, methods to improve email listening rates, email interactions, how to convert email client into paying client, how email can work with webinars, autoresponder email sequences, email list segmentation. Comprehensive book covering all the topics I desired.

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  • Curtis L. Dixon
  • 25-01-2020

Easy to follow, a step by step process. very good

Nice content to have and a must listening if you're in email marketing. So go grab this audiobook for you.

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  • Maurice M. Haynes
  • 25-01-2020

Interesting listen. Lots of good tips.

I seriously recommend this book for the small business owner or marketer who wants to start using email to build relationship with their clients and prospects without coming across as spam-my, canned, or over-the-top. Even before you finish the book, you'll get a solid grasp of what to do to get started. It's helped me write an autoresponder for my business. Thank you for audio this book Luigi.

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  • Charles D. Baxley
  • 25-01-2020

While the world goes gaga with social media,

This is a great audiobook. Very well structured and covering all the topics needed. If you are a marketer wanting to start to utilize your email, this is the book for you. It does dealt with the strategy/concepts rather than design and coding.

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  • Anonymous User
  • 20-09-2020

Nothing useful

The book is like a glossary of marketing terms and it doesn't include any practical advice. This is the worst purchase I had on audible.

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  • desi life
  • 25-01-2020

The Best AudioBook on Email Marketing

Email marketing remains the most effective tool for reaching and engaging clients. And Padovesi's Email Persuasion just might be the very best audiobook at exactly how to do so. In this audiobook Padovesi provides a simple and straightforward set of tactics, tools and techniques to succeed with email marketing. Most importantly, Padovesi provides the perspective needed to turn what could have been simply another "how to" book into a results getting tour de force. This is simply the best book on email marketing I have ever listen.

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  • Janda Mode
  • 25-01-2020

Short but insightful

Love Luigi's audio style and he's very clear and concise. 5 stars instead of 4 because he is geared toward service businesses and I am a product based business. Still a great listen with plenty of techniques to take away.

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  • Kelvin Aro
  • 25-01-2020

Luigi knows email marketing

If you need a good blueprint on how to set up an effective email campaign, Luigi's book will provide just that. He breaks it down so that you know how to write creative emails that will get opened. He also makes free supplemental information available in addition to his book. Well worth the investment.

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  • Robert Melton
  • 25-01-2020

You Should Listen About Email Marketing

This is the best audiobook you will listen about email marketing. Because it is clearly based on empirical evidence and this man putting the methods into action, not the usual clap trap you will find on internet marketing forums about email marketing.

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  • Jason Pitter
  • 24-01-2020

The BEST Email Marketing Book on the Market

However, Luigi Padovesi, the author of Email Marketing, truly knows what he is talking about when it comes to email marketing. Covers everything from list building to monetizing the list. He even discusses cold out reach. And, he does it all with actionable steps...that work. Everything he teaches comes from real world experience from running is own email marketing campaigns. If you plan to do any email marketing in 2020, and you want to succeed, order this right now.

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  • Linda Martin
  • 24-01-2020

Easy to listen. Profitable to apply.

This audiobook has changed how my business markets through email. We applied some of the campaigns that Luigi mapped out and we had incredible results. The year before we used the principles in Email Marketing. If you have even considered using email to market your business, you should this book and listen it, if you don't you're leaving some big time revenue on the table.

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  • Christopher Adams
  • 24-01-2020

This book is easy to listen and easy to reference

This is an excellent book. It should be the go to reference guide for anyone and is excellent for beginners to speed up their knowledge in this field with a lifetime of practical advice.

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  • Steven Martin
  • 24-01-2020

A must-listen for any email marketer

This audiobook had a huge amount of useful and actionable information. Although some of the content seemed geared towards larger brands, I found it to be helpful for me, someone just starting to create an email marketing program for an online business I am in the process of creating.

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  • Jack Jerry
  • 24-01-2020

A Great Marketing Resource

As an email marketer, this is the first book I would recommend to anyone who wants to learn about email marketing. Each rule is concise and easy to understand. It will not take long to put these rules to good use and begin producing emails that not only meet best practice standards but improve results as well.

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