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Publisher's Summary

Game-changing disruptions will likely unfold on your watch. Be ready.

In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created.

That moment starts with the core dual transformation framework:

  • Transformation A: Repositioning today's business to maximize its resilience, such as how Adobe boldly shifted from selling packaged software to providing software as a service.
  • Transformation B: Creating a new growth engine, such as how Amazon became the world's largest provider of cloud computing services.
  • Capabilities link: Fighting unfairly by taking advantage of difficult-to-replicate assets without succumbing to the "sucking sound of the core."

Anthony, Gilbert, and Johnson also address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction. Without them, dual transformation efforts can founder.

Building on lessons from diverse companies, such as Adobe, Manila Water, and Netflix, and a case study from Gilbert's firsthand experience transforming his own media and publishing company, Dual Transformation will guide executives through the journey of creating the next version of themselves, allowing them to own the future rather than be disrupted by it.

©2017 Scott D. Anthony, Clark G. Gilbert and Mark W. Johnson (P)2017 Recorded Books

What listeners say about Dual Transformation

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Profile Image for David E. Doetsch
  • David E. Doetsch
  • 29-07-2020

Getting Better in Business

The internet and the smartphone are forcing our businesses to getter better and diversify at an accelerated rate. This book offers guidance on how to do that. Dry at times, but stock full of lessons.

  • Overall
    5 out of 5 stars
Profile Image for Gary Quackenbush
  • Gary Quackenbush
  • 19-09-2018

Every business owner should read this book.

Inspired me to change what I'm doimg in my business. I've listened to it 3 times so far and am changing how I do business before I become obsolete.

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    4 out of 5 stars
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  • KEVIN D.
  • 24-05-2018

great content, hard to listen. narrator

Content was great, listened twice. but the repetitive cadence and inflection of narrator was challenging to listen to.

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  • Ryan Q.
  • 11-01-2018

Fantastic Guide to Organizational Innovation

Dual Transformation provides immediately actionable insights and a broad array of relevant case examples from varying industries. This book arrives at a time when disruption cycles are shortening and the need to transform legacy businesses while simultaneously creating new ones is more urgent than ever.

In the spirit of reconciliation, Audible Australia acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.