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Publisher's Summary

Does your e-commerce site attract visitors but fail to convert enough of them into paying customers? Are your sales numbers not where you want? Have you got an e-commerce site but not yet spent any time on improving the design?    

If it’s time to upgrade your website’s user experience, then Designing Ecommerce Websites is the only book to tell you exactly how to do it. It provides you with 66 guidelines on how to best use every element on each page of an e-commerce website.    

This audiobook contains the results of a decade’s worth of UX design experience, and several years spent consulting with a wide range of different e-commerce startups. It is based on knowledge learned from user behaviour data and running many different usability tests. It tells you what works in reality, not in theory.  

The contents were born from teaching the principles in workshops for over four years. These are principles that are useful to a range of job roles (not just designers) and no matter what your experience level.    

It will take you step by step through the e-commerce funnel that applies to almost all e-commerce sites via actionable advice that’s quick and easy to learn from.

  • Design LANDING pages that stop users from being confused and bouncing
  • Create LISTINGS that help your users find a product they actually want to buy
  • Design PRODUCT pages that don’t leave the users with any fears about buying from you
  • Develop a CHECKOUT flow that results in more successful payments
  • And learn MORE advice about the other key pages on an e-commerce site

This is the second edition of the book, and it features completely rewritten and updated advice, with 15 totally new guidelines and links to further reading for every guideline (so you can learn even more). The first edition was an Amazon Kindle best seller in the e-commerce and technology business categories.    

©2017 Matt Isherwood (P)2017 Matt Isherwood

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  • Thomas Brown
  • 07-01-2019

Decent listen for anyone in the field

Quite a lot of the knowledge in this audio book may be common knowledge among professionals in the field. But it is a great reference point to go back to if you need some tips and tricks. For designers and marketers new to the field. It's a great starting foundation of knowledge.

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