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Publisher's Summary

As a young man, Ed Catmull had a dream: To make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever.

Since then, Pixar has dominated the world of animation, producing such beloved films as Monsters, Inc, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is.

Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired—and so profitable. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios—into the story meetings, the postmortems, and the ‘Braintrust’ sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, ‘an expression of the ideas that I believe make the best in us possible'.

©2014 Ed Catmull (P)2014 Random House Audiobooks

What listeners say about Creativity Inc.

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Best book I’ve ever read.. full of amazing insights and tips

I strive to read a book a week (if not a fortnight). This book has stopped me in my tracks. An absolute incredible company, career and legacy #edcatmull has created and lived. So inspiring with starting and leading an organisation and creativity tips, resilience lessons and top-down leadership and humility traits.
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“By ignoring my fear, I learned that my fear was groundless. Over the years, I have met people who took what seemed to be the safer path and were the lesser for it... I had taken a risk and that risk had yielded the greatest reward. Always take a chance on better, even if it seems threatening.” Ed Catmull - Creativity Inc. President of Pixar
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What I didn’t realise was how much of a role #stevejobs had in Pixar. It was a truly fascinating story. 25 years Steve had a huge role in Pixar, along with working on Next, Apple, and of course his battle with cancer. One of the best ‘Afterwords’ I’ve ever read on the real Steve Jobs.. very impactful.
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Anyone who loves business or the insights into how these fantastic Pixar movies have been made and the company culture that inspires these stories, check out this book📚

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Inspirational

A truly magnificent book! Not only should every aspiring creative artist listen to this book but so should CEOs in all fields. I'm about to listen to it for 2nd time.

1 person found this helpful

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Best leadership book ever

I wanted this to keep going, and in a sense, it does - this book balances the 'how to' of experience with the blank canvas of what your own business could be. For anyone serious about fostering a creative culture that brings out the best in people, this book is a must!

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1 million stars

Full disclosure: I work in the creative space (marketing), so this masterpiece was highly relevant from the get-go. HOWEVER...

The management insights from this book are absolutely FANTASTIC! Anyone looking to create culture and maintain it needs to read this book.

The inside stories about Pixar and Disney and what went on behind closed doors was fascinating, and truly inspiring for a lesson in pursuing quality above all.

A must-read... a read that I'll read many times again... one that I'm going draw from as time goes on.

Thank you to Ed and team for bringing this into existence 😁👏

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  • Nat
  • 12-02-2022

cheesy narrating

What a shame - looks like I'll need to buy the physical book. The narrator is far too hammed up for my liking.

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Management Mets pop culture

I really enjoyed this audio book, I like thinking about management but often it’s a dry topic. With pop culture references to Pixar films and Steve jobs this book is very interesting. I didn’t agree with everything but that’s great it got me thinking at least. Organisational culture is often a bolt on but in this book it is everything and the results speak for themselves.

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Inspirational

Motivating, original and truly inspiring. The chapter on Steve was highly emotional and I'll admit it touched me. If you are in any type of leadership role, this is a must.

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A must read for leaders!

Ed’s form of storytelling was fantastic, such great insight into the journey to where Pixar is today.

Ed goes on to explain the importance of the people in your organisation and ways you as a leader can foster an environment that enables everyone to contribute.

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Slow start but great book

It was quite basic at the start but sticking with it paid off. There was a lot of great things to learn as the story of Pixar progressed.

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Terrible narration - hard to finish.

Terrible narration. He is very slow, monotonous and dull which is surprising for a book about story telling and creativity. Listen on x1.5 speed to feel normal.

The story is OK at best, doesn’t engage the listener and does not leave you wanting more. It is non-linear, so there is little flow, and certainly no beginning/middle/end. It is really just a series of business solutions and boasts as to why Pixar is amazing. Hardly the kind of book you’d expect to read from the best story-tellers in the business.

Overall, one of my least favourite biographies. I’d recommend ‘Shoe-dog’ or ‘Losing my virginity’ way before this one!

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  • Amazon Customer
  • 22-10-2019

So relevant in my leadership career

Phenomenal. This was an inspirational and practical book from start to finish, and I will be cueing it up again soon to read (listen) again.

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  • Demetrios
  • 27-09-2018

Pixar's history

A good insight into Pixar's history. Behind the scenes of the company and its success.

1 person found this helpful

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  • Anurag Nalawade
  • 12-07-2018

One of the best books I've read!

You may not be the President of any company or managing anything big like how the author is in this case. But this book helps you mature your way of seeing problems.
So highly recommend it to anyone who wants to achieve good things in life.

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  • Adrian
  • 13-12-2018

A story full of heart

This is the first review for me. There's so much heart and the narrator is awesome

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  • James Seviour
  • 02-05-2018

Great

What a lovely presentation and insight into the pioneers of modern art in 3D animation and what it took in heart and spirit. Lots of information and valuable advice for modern creativity to flourish in a money oriented world. Thank you Steve, John, Brad and Ed.

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  • kalyan
  • 16-12-2017

inspirational

Result of give freedom to creative people. how passion drive people to achieve greatness. awesome book.

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  • Stephan
  • 10-07-2017

Good read for the corporate leader

There isn't much "new" thinking in this book, but I would highly recommend it for the leader in a corporate environment.

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  • joy
  • 03-02-2017

amazing book that span from leadership and all

love it it's really deep. it covers what film school can't teach and if I were to put it in one word it's invaluable not to read our if for nothing but the Amazing experience

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  • Dhano McNicol
  • 01-12-2016

Insightful, enjoyable, actionable takeaways.

I got this book because I'm always trying to improve my creative thinking and output. As well as gathering effective ways of managing a creative team.

This book delivers in every aspect. Without being dry and rigid, the information is passed across through stories that are entertaining and sometimes very touching.

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  • Susan Stokes
  • 14-06-2016

Facinating read on many levels

I loved the structure of the book & hearing about the history of Pixar. But most importantly I enjoyed Eds insights about creating & sustaining a healthy work environment, where people feel comfortable enough to be candid was fascinating.

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  • Lucas
  • 17-04-2015

Breaking the concrete

Pixar created something truly amazing.
Rising from a small "special effects" company to a world-class creative powerhouse, Pixar set a major milestone in the motion-picture history through persistent innovation and ... revamped the culture of corporate behemoths setting up ingenious organization and establishing powerful practices.
Yet nothing is really that "science-fiction" about their innovative approach and uniqueness. 
What made Pixar and their people special was their ability and willingness to dive deep into our true human core and found what really make us tick.
They found keys to human "soul" and crafted meticulous instruction on how to use them.
Pixar's universal principals truly resonate with us and it is now obvious that no "concrete corporation" would have ever produced something as touching and as moving as Toy Story, Wall-e, Up! and all others.

Same as 20 years ago Toy Story shaped the world of this little kid buried in the old, oversized cinema seat...
This Story - the Pixar Story - will change the way we shape our businesses and organizations.

Thank you Ed for sharing this timeless lesson on how to have fun, create with passion and love what you do.
Thank you Steve for making this all happen.

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  • Amazon Customer
  • 09-09-2015

Outstanding audiobook! Worth the credit

Really enjoyed this book, good insight into how Pixar became successful. That success can be applied in our own practice. Some good tips on how to manage projects, business, and people. Loved it thank you.

4 people found this helpful

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  • Kim
  • 30-04-2014

A truly inspiring book

A truly inspiring book, told from the heart. An amazing insight into an extremely interesting company that holds creativity and it’s people as its Core.

Read by Peter Altschuler with such a natural ease that’s it’s easy to forget that it’s not actually Ed Catmull talking himself.

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  • Uko
  • 26-03-2017

phenomenal Life and Leadership book

This book by Ed catmul is a great guide for leadership in the creative industry. in this book Ed has provided an insight into the challenges faced by himself, John and the employees leading at Pixar and Disney. Ed is very practical and his focus is excellence and clarity. It's a must read!

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  • Andrew
  • 24-07-2015

An amazing personal story and creative journey

Would you listen to Creativity Inc. again? Why?

I keep returning to this book for anecdotes on creativity, management tips and little pieces of history from inside one of the most creative businesses in the world.

Was there a moment in the book that particularly moved you?

Ed Catmull's personal recounts of relationships and dynamics of colleagues and employees paint a picture of someone who cares deeply about the people around him. This is reflected in his personal journey as he tells it and in the approach he demonstrated in running a creative business.

3 people found this helpful

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  • Amazon Customer
  • 14-07-2016

inspiring

From an 8 year old boys dream to CEO of Disney and Pixar. Loved it.

2 people found this helpful

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  • ian
  • 05-05-2016

A wonderful book

At first I wasn't sure about listening to this - it felt odd to me to listen to a passionate autobiography being told by someone who has nothing to do with it. I kept thinking how this man saying all of these words doesn't feel this way - of course, you could say the same about any audio book performed by anyone but the author, but to listen to an autobiography told in the first person, from anyone but that first person was jarring. But only at first: as time went on, I sank into the story and such pedantic cynicism vanished from me, and I was able to enjoy the experience, wholly.

For fans of Pixar, it's an incredible listen, but it's also an inspiring and fascinating listen for everybody else. Definitely worth your time.

1 person found this helpful

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  • monica
  • 11-04-2016

Thank you for the inspiration

It's been an amazing journey, it taught me to be open, to listen to be kind and to lead by example I look forward applying what I have learnt. Thank you for the inspiration

1 person found this helpful

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  • juliette
  • 06-08-2015

A brilliant book - a must read for entrepreneurs and all business leaders

So many great lessons to be learned from this book, particularly relevant and applicable to me working in a startup; an environment constantly evolving and a culture that is developing.

1 person found this helpful

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  • Nick
  • 15-06-2022

Interesting read, but waffley

Good ideas that go on for way too long, even at 3.1x I felt it too slow moving.

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