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Creative Selection
- Inside Apple's Design Process During the Golden Age of Steve Jobs
- Narrated by: Ken Kocienda
- Length: 7 hrs and 28 mins
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Publisher's Summary
An insider's account of Apple's creative process during the golden years of Steve Jobs.
Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple.
Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.
Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy and uses these as a lens through which to understand productive work culture.
An insider's tale of creativity and innovation at Apple, Creative Selection shows listeners how a small group of people developed an evolutionary design model and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
What listeners say about Creative Selection
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Ben Hosken
- 13-09-2020
Brilliant informative and useful
A great book about the process of product design and dev for iPhone. So many useful process ideas for any dev team.
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- Anonymous User
- 10-10-2021
A great insight into the inside
While not the most polished book, I find myself gaining a great insight. It’s fantastic to hear about the early days of apple and the iPhone team.
I’m left wholeheartedly believing in the use of demos to convey features. I’m even writing this on an iPhone and have used the atuo correction a few times! Thanks again.
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- Darryl
- 28-12-2018
A great perspective of working at Apple
I really enjoyed this book and insights on Ken’s perspective working at Apple. I write this review using his autocorrect software on my iPhone. Amazing! (the only small correction to the Audiobook is that Australia isn’t part of Europe)
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