Get Your Free Audiobook

Non-member price: $4.28

After 30 days, Audible is $16.45/mo. Cancel anytime.

Publisher's Summary

Head-to-head competition can only get you a larger piece of an existing pie. To break free from the pack and stake out new ground requires a different competitive mind-set and a systematic way of looking for opportunities. This article, which originally appeared in the January-February 1999 Harvard Business Review, is offered in audio form exclusively through Audible.
Public Domain (P)1999 by the President and Fellows of Harvard College, All Rights Reserved

What listeners say about Creating New Market Space

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

No Reviews are Available
Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Neeraj
  • Neeraj
  • 29-06-2018

A good read for Marketers

As a MBA student who aims to get into marketing, this article is just a classic.

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
Profile Image for Taras
  • Taras
  • 01-02-2015

A Blue Ocean primer

If you've read Blue Ocean Strategy, there is no need to listen to this. Otherwise, great info as in the book.

In the spirit of reconciliation, Audible Australia acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.