
Conversations in Communication, Volume II: Customer Relationship Management (CRM) as a Function of Public Relations
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Narrated by:
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David A. Nickerson
About this listen
The purpose of this study is to discover if Customer Relationship Management programs can serve as a function of public relations in the development of stakeholder relationships. Conversations In Communication, Volume II: Customer Relationship Management (CRM) as a Function of Public Relations analyzes CRM communication by exploring the organization-public relationships between customers and their banking providers. Data is analyzed and explored, and practical CRM software options are offered for listeners to enhance their organizations.
©2015 Jabaree Dunham-Carson (P)2017 Jabaree Duham-Carson
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.