Try free for 30 days

  • Content Inc.: Completely Updated and Expanded Second Edition

  • Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
  • By: Joe Pulizzi
  • Narrated by: Joe Pulizzi
  • Length: 7 hrs and 25 mins
  • 4.8 out of 5 stars (6 ratings)

1 credit a month to use on any title, yours to keep (you’ll use your first credit on this title).
Stream or download thousands of included titles.
Access to exclusive deals and discounts.
$16.45 a month after 30 day trial. Cancel anytime.
Content Inc.: Completely Updated and Expanded Second Edition cover art

Content Inc.: Completely Updated and Expanded Second Edition

By: Joe Pulizzi
Narrated by: Joe Pulizzi
Try for $0.00

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $22.99

Buy Now for $22.99

Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.

In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process, showing how to:

  • Choose a marketable content topic
  • Figure out where little or no competition exists
  • Choose your top channel for disseminating content
  • Build long-term customer loyalty
  • Monetize your product or service
  • Expand your content into multiple channels
  • Sell your content asset or scale it into a large enterprise

This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.

Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.

Apply the methods laid out for you in Content Inc., and create the business of your dreams.

©2021 Joe Pulizzi (P)2021 Joe Pulizzi

What listeners say about Content Inc.: Completely Updated and Expanded Second Edition

Average Customer Ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    5
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.