A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore's candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the Whopper, and the rise of Burger King. McLamore's account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here's a story of entrepreneurship development from one of the top entrepreneurs of fast food chains.

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.  

A Pure Solar World: Sun Ra and the Birth of Afrofuturism offers a spirited introduction to the life and work of this legendary but underappreciated musician, composer, and poet. Paul Youngquist explores and assesses Sun Ra’s wide-ranging creative output - music, public preaching, graphic design, film and stage performance, and poetry - and connects his diverse undertakings to the culture and politics of his times, including the space race, the rise of technocracy, the civil rights movement, and even space-age bachelor-pad music.

In Made from Scratch, the late business maverick Kent Taylor tells the legendary story of Texas Roadhouse and in the process reveals its recipe for success: embracing unorthodox business practices. Because isn’t it a little unusual for a company to do almost no advertising? Is it wild to give away free peanuts and rolls and keep prices low, even as costs rise, or to keep the menu basically the same since it opened? Does it fly in the face of reason to prohibit coats and ties at headquarters and to have a CEO who dressed like he was part of the landscaping crew?

For more than 30 years, Fred Rogers was a beloved fixture in American homes. Warm and welcoming, he spoke directly to children - and their parents - about the marvels of the world, the things that worried them, and above all, the importance of being themselves. Dressed in his cardigan and sneakers, Fred Rogers offered a wholesome message of generosity and love that changed the landscape of television and shaped a generation of children. Kindness and Wonder pays tribute to this cultural icon: the unique, gentle man who embodied the best of what we could be.

Nikola Tesla (1856-1943), credited as the inspiration for radio, robots, and even radar, has been called the patron saint of modern electricity. Based on original material and previously unavailable documents, this acclaimed book is the definitive biography of the man considered by many to be the founding father of modern electrical technology.

It's the untold story of the renegade burger chain that evokes a passionate following unlike any other. In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something.

In this unrelenting real-life drama of three wealthy families connected by marriage and murder, Bledsoe recounts the shocking events, obsessive love, and bitter custody battles that led toward the bloody climax that took nine lives.

From humble beginnings in rural Tennessee to his heroic death defending the Alamo, frontiersman, adventurer, and politician David Davy Crockett embodies the spirit and ideals of the national character. Even during his lifetime, tales of the sharpshooting, skilled woodsman were - to his delight - told, retold, and elaborated on. As a US congressman, the former Creek War militiaman steadfastly opposed President Andrew Jackson's Indian Removal Act.

We live our lives immersed in name-brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing; they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even addled with blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands.

The comprehensive fifth edition of the Mayo Clinic Family Health Book draws upon the knowledge and expertise of more than 4,500 physicians, scientists, and researchers. Prior editions of this trusted medical reference guide have sold more than 1.5 million copies. And with 38 chapters, this new, updated edition will provide the information people need to check symptoms; understand prevention and treatment options; and so much more.  

Shawnee chief Tecumseh was a man destined for greatness - the son of a prominent war leader, he was supposedly born under a lucky shooting star. Charismatic, intelligent, handsome, he was both a fierce warrior and a savvy politician. In the first biography of Tecumseh in more than 20 years, Peter Cozzens thoroughly revises our understanding of this great leader and his movement, arguing that his overlooked younger brother Tenskwatwa, the 'Shawnee Prophet', was a crucial partner in Tecumseh's success. 

A Pulitzer Prize-winning historian's acclaimed Civil War history of the complex man and controversial Union commander whose battlefield brilliance ensured the downfall of the Confederacy. Preeminent Civil War historian Bruce Catton narrows his focus on commander Ulysses S. Grant, whose bold tactics and relentless dedication to the Union ultimately ensured a Northern victory in the nation's bloodiest conflict.

Had Jay Gould put his name on a university or concert hall, he would undoubtedly have been a household name today. The son of a poor farmer whose early life was marked by tragedy, Gould saw money as the means to give his family a better life…even if, to do so, he had to pull a fast one on everyone else.

Finders Keepers is the remarkable true tale of an ordinary man faced with an extraordinary dilemma - what do you do when you find $1.2 million in unmarked bills? - and the fascinating reactions - from complicity to concern to betrayal - of the friends, family, and neighbors to whom he turns. From Mark Bowden, author of Black Hawk Down.