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Publisher's Summary

Sportsmen and women will descend on the Brazil in search of glory in both the 2014 FIFA World Cup and the 2016 Olympic and Paralympics Games and, like its sporting counterpart, business networking events will not all take place in Brazil's capital city, hundreds of business summits, conferences will be hosted across Brazil.CEO Guide to Doing Business in Brazil, is a book that provide business guide to Brazil's 2014 FIFA World Cup and the 2016 Olympic and Paralympics Games for those wanting to make the most of this opportunity.

CEO Guide to Doing Business in Brazil will enable companies and individuals to build their networks, understand how to do business in Brazil and connect with business partners worldwide, this book will increase your opportunities to meet and engage with potential partners during and after Brazil 2014 FIFA World Cup and the 2016 Olympic and Paralympics Games.

©2012 Ade Asefeso MCIPS MBA (P)2013 Ade Asefeso MCIPS MBA

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  • Stephen K
  • 01-09-2020

Needs Updating & Better Portuguese Pronunciations

A relevant guide for anyone travelling back in time to the Brazil of before the 2016 Olympics and 2014 Word Cup. Not of much use for others; the information is generalist common sense, or no longer the case.

Oddly, the text contains errors in English typical of a native speaker of Portuguese; yet the —rather courageous in a way— narrator mutilates some pronunciations in a manner that will make anyone familiar with Portuguese cringe —or laugh, like when he pronounced the city of Curitiba as 'Cu de Tiba' (Tiba's arseho...). The terrible Portuguese pronunciations lend little credence to the author's valid point that learning the local language will increase one's likelihood of success in Brazil.

The book did have some good tips on social interactions in meetings, etc, for people really unfamiliar with the Brazilian cultures —but pretty basic stuff, really.

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