The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

I have wholeheartedly recommended this book to every single person I know in sales. Not only is Brian Treacy a very good reader, everything he says makes the utmost sense. I have listened to this 4 times now and I don't intend to stop anytime soon. My sales and personal life have become so much greater after listening to this audio book. I feel it is my duty to write a good review as a personal thank you to this man for what has been a life changing endeavour and what I can only describe as a wake-up call for me personally. Thanks Brian!

Brian

It made me realise my true potential, which is something that you cannot put a price on. This book is worth 1000 times the asking the price.

Great author and narrator. I really liked simple suggestions, which helps to make big improvements.

I listen to this regularly as it always offers a fresh angle when thinking about different sales and marketing challenges or opportunities, as it allows you to apply the thoughts you have to each situation in a practical way... if that makes sense!?

Nothing.. You can't exactly call this a story!

Brian Tracy always gets to the point. Unlike many narrators or "how-to" info providers, he tends not to waffle unnecessarily. He sometimes has anecdotes but they are always relevant and never particularly long-winded or self promoting. I have many of Brain's other programs on good old fashioned tape as well as audio book and he always delivers in a brisk but encouraging and engaging way.

You couldn't take this info in, in one go. The whole point and value of this particular program is its longevity and real-world practical application. Whatever situation you find yourself trying to deal with and regardless of product, following the advice here allows you to look at each situation with fresh eyes and ears and use some of the principals and strategies involved. I should know - I first bought this in tape format in the '90s and it's as relevant now as it was then, hence me repurchasing again in a kinder format!

If you are or want to be a Sales Professional, BUY THIS PROGRAM. Visit it many times whenever you need a fresh angle on a deal or just a kick in the pants to refocus and get motivated on whatever is on your plate right now. Once you get through the intro, you will then be able to look at all these approaches whenever you need to. You won't regret anything here - it's helped me selling for brands like Jaguar and Mercedes right up to multi-million pound boats and most importantly, selling "me"!

Fácil lectura, buena redacción y me hizo aprender mucho sobre el arte de las ventas así como establecimiento de metas. Muy recomendable.

Everything you ever may want to know about selling.

A really interesting book that gives wonderful tips about selling. Even if you are not interested in selling this is still a good book. The only thing that I would say is that there are some unhelpful gender stereotypes in here that date this work. Nonetheless this does not distract from the brilliance of the book.

Brilliant book, loads of insights gained. Many useful exercises within...Just finished it, and getting ready to listen it again, and making loads of notes this time...Definitely recommend...

I recommend to purchase both options, the physical book and the audio one. This piece is like the encyclopaedia of selling. I don't think you're going to need anything else to become the best salesperson. The best part of the above though, is the fact that this book will also teach you how to live your life. Highly recommended.

Selling your product or service is the ultimate task of any business owner. Finding how to do that is the purpose of this book.

some very interesting ideas to put into practice in any business or line of sales

Great book, sales tips still apply now. Only downside is Brian Tracey's voice often comes across as a bit tinny (bad recording). However the content is great.