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The Psychology of Selling Audiobook

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

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Publisher's Summary

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated audiobook format for the first time. Salespeople will learn: "The inner game of selling" how to eliminate the fear of rejectionhow to build unshakeable self-confidence. Sales people, says Tracy, must learn to control their thoughts, feelings, and actions to make themselves more effective.

©2006 Brian Tracy (P)2013 Gildan Media LLC

What the Critics Say

From Publishers WeeklyWith his 300-odd video and audio courses (sales at one mil.), and 30 books, Tracy has built a strong motivational sales and marketing brand. This latest installment shapes pop psychological constructs to fit Tracy's existing paradigms: "Your subconscious does not think or decide. It merely obeys your mental commands." Tell that to Dr. Freud, one might retort, but the point here is not fidelity to psychology theory, but efficacy in getting readers to change the way they bring themselves to a sale. Visualization techniques, concrete sales advice and motivational pep talks make up chapters like "The Inner Game of Selling" and "The Power of Suggestion." The "Getting More Appointments" chapter recapitulates sound but Willy Lohman-esque advice like "Sidestep the Excuse" or "Don't Be Put Off"; the book as a whole feels familiar, but it's clearly organized. Even in Tracy's generic prose, the repackaged tried-and-trues will find their marks.

What Members Say

Average Customer Rating

4.4 (75 )
5 star
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4.5 (58 )
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4.3 (60 )
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4 star
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3 star
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2 star
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Performance
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  •  
    Victoria 13/05/2015
    Victoria 13/05/2015
    HELPFUL VOTES
    3
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    "Amazing!"

    The best sales book I have ever listened to. I word highly recommend to anyone who want to get better at the art of selling

    3 of 4 people found this review helpful
  •  
    04/08/2017
    04/08/2017 Member Since 2017
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    REVIEWS
    6
    3
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    "Good concepts and ideas"

    Good points and ideas about the topic. However The recording is not the highest of quality, at times it sounds quite echo.

    0 of 0 people found this review helpful
  •  
    ben 04/11/2016
    ben 04/11/2016
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    1
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    "facts that are based on ones opinion."

    brian tells you alots of facts... well he acts as though they are fact. they are litterally based on his opionion only. crazy %ers of how much sales can increase after apply a tule of his... but there is no basis for these rules. do i agree with alot of what he was saying... yes. but by the end some of his points he was making were laughable. however i rehiterate... i do agree with a bunch of the stuff he states (defintely not all). however alot is simply based on positive psychology.

    worth a listen for those that are new to sales.

    0 of 0 people found this review helpful
  •  
    Bradley 10/02/2016
    Bradley 10/02/2016 Member Since 2014
    HELPFUL VOTES
    18
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    "Sales gold"

    Although a bit dated the information provided is still applicable to the current sales market. Interesting delivery.

    0 of 0 people found this review helpful
  •  
    Nasir 21/10/2015
    Nasir 21/10/2015 Member Since 2015
    ratings
    REVIEWS
    17
    2
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    "AMAZING! Thank you Brian Tracy."

    Another amazing Brian Tracy audio book. I highly recommend this to any sales professional that wants to earn big bucks from bonus and be the best in their field!

    0 of 0 people found this review helpful
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  • William A
    Minnesota
    25/12/15
    Overall
    Performance
    Story
    "The performance killed it for me."
    What did you love best about The Psychology of Selling?

    There were some good tips. It was not 80/20 good, but there were still some things I wrote down.


    Who would you have cast as narrator instead of Brian Tracy?

    Someone that was not doing the recording in their home. I thought the person that did the narration was fine as far as they read, it is all the annoying distractions that I could hear, beeping, page turning that really killed it. It sounded like it was recorded at someones home and not like the other books I've bought from audible.


    Any additional comments?

    There are a few time, and by a few I mean +15 times where it sounds like the start of the sentence was said from within a box and mid way through it he removed the box. There are also beeps or buzzes that you can hear throughout the recording. The most common sound to hear was paper being turned. I am assuming that this was the script that was being flipped. I have no idea why none of this was caught in editing and rerecorded.<br/><br/>As for the actual story I did find some of it useful and do plan to implement it into what I do. If ever there was an update to the book I really hope they take out the several parts where it wants us to say things about how great we are. He tells us to do this at a minimum 4-5 different times.<br/><br/>I do plan to listen to the book again to make sure my notes are complete, but I do not see this being a book I reread or listen to over and over like the 4 hour work week.

    3 of 3 people found this review helpful
  • DAVID
    ADDISON, TX, United States
    9/03/14
    Overall
    Performance
    Story
    "multiple sound defects, sounds like in barrel"
    Any additional comments?

    Excellent material, as I own most of Tracy's material, as one of his highest admirers. Howe ver apparently this new version was mastered splicing in previous sections or for whatever reason the intermittent and repeated sections that sound like he is speaking in a barrel are extremely distracting to the otherwise excellent content. Hopefully it will be remedied, and i will periodically re-download copies in hopes that will eventually be the case.

    25 of 35 people found this review helpful
  • Eugene
    United States
    27/05/15
    Overall
    Performance
    Story
    "Helped me make sales."

    Good book. Take notes and apply the ideas into your own career. it works well.

    1 of 1 people found this review helpful
  • Amazon Customer
    24/03/15
    Overall
    "this most certainly works"

    great examples of how to overcome objections. how to prospect effectively. this book is a must have whether you are in the field or on the phones!

    1 of 1 people found this review helpful
  • Jill
    Cincinnati, OH
    29/07/15
    Overall
    Performance
    Story
    "Great advice"

    Applied just a little of the sales advice and started closing on sales right away

    2 of 3 people found this review helpful
  • Brian
    6/01/15
    Overall
    Performance
    Story
    "Great info, poor quality"

    Brian Tracey is amazing, but it sounds like he is reading this book in his bathroom. Uninteresting inflection, and poor quality audio, but the information is pure gold.

    6 of 10 people found this review helpful
  • raymond
    14/08/17
    Overall
    Performance
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    "Great Book"

    I highly suggest this book. Follow through and you will be amazed... very enlightening about the sales process..

    0 of 0 people found this review helpful
  • Brock schadler
    16/07/17
    Overall
    Performance
    Story
    "Never stop"

    This is a book that should be read once a year at a very minimum and could be read monthly one could argue. It has outstanding principals for getting you on the path to success in any field and keeping you there. I could not recommend a book more highly.

    0 of 0 people found this review helpful
  • Tom Arbuz
    12/07/17
    Overall
    Performance
    Story
    "Best book about selling and success in life"

    A book you will not regret buying, even if you are an expert with 10 years of experience in the industry, you will find something to learn here

    0 of 0 people found this review helpful
  • Spencer
    30/06/17
    Overall
    Performance
    Story
    "Very very very useful"

    I've Listened to this book now at least 5 times. My only complaint is that the voice reading the book, The narrator, is not the best voice

    0 of 0 people found this review helpful
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  • Greg
    4/04/16
    Overall
    Performance
    Story
    "A must listen!"
    Would you recommend this audiobook to a friend? If so, why?

    I have wholeheartedly recommended this book to every single person I know in sales. Not only is Brian Treacy a very good reader, everything he says makes the utmost sense. I have listened to this 4 times now and I don't intend to stop anytime soon. My sales and personal life have become so much greater after listening to this audio book. I feel it is my duty to write a good review as a personal thank you to this man for what has been a life changing endeavour and what I can only describe as a wake-up call for me personally. Thanks Brian!


    Who was your favorite character and why?

    Brian


    Did you have an emotional reaction to this book? Did it make you laugh or cry?

    It made me realise my true potential, which is something that you cannot put a price on. This book is worth 1000 times the asking the price.


    2 of 2 people found this review helpful
  • Martin
    12/08/15
    Overall
    Story
    "great book"

    Great author and narrator. I really liked simple suggestions, which helps to make big improvements.

    1 of 1 people found this review helpful
  • Amazon Customer
    6/06/14
    Overall
    Performance
    Story
    "The "GO TO" Info for All Sales Professionals!"
    Would you listen to The Psychology of Selling again? Why?

    I listen to this regularly as it always offers a fresh angle when thinking about different sales and marketing challenges or opportunities, as it allows you to apply the thoughts you have to each situation in a practical way... if that makes sense!?


    What was most disappointing about Brian Tracy’s story?

    Nothing.. You can't exactly call this a story!


    What about Brian Tracy’s performance did you like?

    Brian Tracy always gets to the point. Unlike many narrators or "how-to" info providers, he tends not to waffle unnecessarily. He sometimes has anecdotes but they are always relevant and never particularly long-winded or self promoting. I have many of Brain's other programs on good old fashioned tape as well as audio book and he always delivers in a brisk but encouraging and engaging way.


    Was this a book you wanted to listen to all in one sitting?

    You couldn't take this info in, in one go. The whole point and value of this particular program is its longevity and real-world practical application. Whatever situation you find yourself trying to deal with and regardless of product, following the advice here allows you to look at each situation with fresh eyes and ears and use some of the principals and strategies involved. I should know - I first bought this in tape format in the '90s and it's as relevant now as it was then, hence me repurchasing again in a kinder format!


    Any additional comments?

    If you are or want to be a Sales Professional, BUY THIS PROGRAM. Visit it many times whenever you need a fresh angle on a deal or just a kick in the pants to refocus and get motivated on whatever is on your plate right now. Once you get through the intro, you will then be able to look at all these approaches whenever you need to. You won't regret anything here - it's helped me selling for brands like Jaguar and Mercedes right up to multi-million pound boats and most importantly, selling "me"!

    4 of 7 people found this review helpful
  • rocio
    18/08/17
    Overall
    Performance
    "Excelent book"

    Fácil lectura, buena redacción y me hizo aprender mucho sobre el arte de las ventas así como establecimiento de metas. Muy recomendable.

    0 of 0 people found this review helpful
  • Bernice
    United Kingdom
    31/07/17
    Overall
    Performance
    Story
    "Selling for Novices!"

    Everything you ever may want to know about selling.

    A really interesting book that gives wonderful tips about selling. Even if you are not interested in selling this is still a good book. The only thing that I would say is that there are some unhelpful gender stereotypes in here that date this work. Nonetheless this does not distract from the brilliance of the book.

    0 of 0 people found this review helpful
  • George
    15/07/17
    Overall
    Performance
    Story
    "Brilliant book "

    Brilliant book, loads of insights gained. Many useful exercises within...Just finished it, and getting ready to listen it again, and making loads of notes this time...Definitely recommend...

    0 of 0 people found this review helpful
  • Tomek
    22/06/17
    Overall
    Performance
    Story
    "Must read and listen"

    I recommend to purchase both options, the physical book and the audio one. This piece is like the encyclopaedia of selling. I don't think you're going to need anything else to become the best salesperson. The best part of the above though, is the fact that this book will also teach you how to live your life. Highly recommended.

    0 of 0 people found this review helpful
  • adewusi oluwaseun
    30/04/17
    Overall
    Performance
    Story
    "A must-read for start-up entrepreneurs"

    Selling your product or service is the ultimate task of any business owner. Finding how to do that is the purpose of this book.

    0 of 0 people found this review helpful
  • James Sykes
    28/04/17
    Overall
    Performance
    Story
    "very powerful"

    some very interesting ideas to put into practice in any business or line of sales

    0 of 0 people found this review helpful
  • Cheryn
    17/03/17
    Overall
    Performance
    Story
    "Very useful book, will refer to many times"

    Great book, sales tips still apply now. Only downside is Brian Tracey's voice often comes across as a bit tinny (bad recording). However the content is great.

    0 of 0 people found this review helpful

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