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Publisher's Summary

Random House presents the audiobook edition of The Four by Scott Galloway, read by Jonathan Todd Ross.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

©2017 Scott Galloway (P)2017 Random House Audiobooks

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Very interesting and engaging.

Loved it. Well written. Well read. Very interesting content. This was one book I couldn’t stop listening to until I’d finished it.

1 of 1 people found this review helpful

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Not a lot of objective evidence for the author’s claims

I found a couple of great insights in this book but largely it was just a bunch of unfounded ideas.

Scott Galloway is definitely a smart guy but he doesn’t support his opinions with evidence. Coming up with a bunch of metaphors does not equate to evidence that your opinions are correct.

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  • Anonymous User
  • 12-07-2018

Fun facts

you should check out L2 Inc on YouTube for more with visuals, love it. great book to compliment

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  • Anonymous User
  • 30-06-2018

Straight to the point

Extremely engaging and interesting. this book is for anyone interested in learning something new about the big four.

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  • Lauren L
  • 10-05-2018

Brilliantly illuminating & wickedly funny

An outstanding work - entertaining and brilliantly illuminating in equal measure. You don't have to subscribe to every aspect of Mr Galloway's at times scathing analysis or his prescriptions to survive his four horsemen of the apocalypse to nonetheless gain an immense amount of insight from his prescient take. Galloway also has an extremely sharp wit - I actually can't remember a book this (unexpectedly and literally) LOL - always an effective way to package evisceration! Highly, highly recommended!

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    4 out of 5 stars
  • Amit
  • 07-05-2018

great insight

great insight into how the four are dominating world and how difficult it is going to be for any new startup to survive

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  • Mantas Malukas
  • 15-10-2017

Brilliant!

One of the best books I've ever came across. Intelligent, profound, bold, funny and eye-opening.

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  • Mr. B. Arnold
  • 26-04-2018

Breezy look the big four Tech giants

If you could sum up The Four in three words, what would they be?

It’s subject: Tech, Innovation, Change
It’s quality : Breezy, punchy, fun

What other book might you compare The Four to, and why?

The Upstarts, The Everything Store, Move Fast & Break Things, Walter Isaacson’s Steve Jobs, and especially Nick Bilton’s excellent Hatching Twitter. All good-to-great Tech/innovation reads.

What three words best describe Jonathan Todd Ross’s performance?

Engaging & upbeat, but a little stilted & emphasis was often misplced. I will say, think they matched him to the tone of the book fairly well. A good, professional, but unexceptional performance.

Was this a book you wanted to listen to all in one sitting?

No, it’s written in shortish, punchy chapters to compartmentalize the information, which I thought was handled rather well given we’re bouncing back & forth between four companies (and more in the final chapters).

Any additional comments?

Enjoyable, engaging, and occasionally genuinely insightful. I’m torn between thinking this could have used a far more rigorous, academic research approach, taking us a far deeper (it left me wanting a lot more background on all four of the companies, as well as more prognostication as to what’s on the horizon) and simply having enjoyed the experience of a short but sweet entry into the world of these disruptive, game-changing giants of our age. I’m used to reading more challenging fare (eg recent reads include Nick Bostrom’s Superintelligence, Niall Ferguson’s The Square & The Tower, Adam Rutherford’s A Brief History of Everyone Who Ever Lived, various Steven Pinker etc), so this felt quite lightweight, but not unwelcome, and possibly this is exactly the pitch most people would want.

1 of 1 people found this review helpful

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  • Eddy
  • 18-11-2017

Very insightful knowledge for living with the Four

This book brings up many points you may not have considered about the four. Shinning a light on them that is more scrutinising than most media that just idealises them.

1 of 1 people found this review helpful

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  • Seb
  • 30-10-2017

Awesome content

Only improvement would be Scott reading it. All the same, highly recommended. Thanks for writing it Scott.

1 of 1 people found this review helpful

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  • Sanjeev MANRAKHAN
  • 12-10-2017

outstanding! great perspective to benchmark ...

it is a great book. will definitely helpful when thinking of a holistic approach to current Strategy

1 of 1 people found this review helpful

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  • KevinMc
  • 17-06-2018

Well worth a listen, very provocative

Well worth a read, very provocative. Don't agree with everything in the book, but get his point.

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  • QIU
  • 04-06-2018

another perspectives on the big 4 tech and rethink

useful to have another perspective on the big four tech companies and rethink what the future beholds

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  • Alban
  • 18-05-2018

Intelligent, funny, informative

This book is intelligently written, funny and informative. I literally could not stop. I will probably get the hard copy as one of the books to keep.

It provides sufficient details on the horsemen of our time, and yet it is funny and demonstrates factfulness as well as an amazing learning experience.

Read it today.

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  • Nurudin Mudhir
  • 15-05-2018

Very insightful book

After listening to this book, which I know would have taken me months to normally finish. I feel like it’s have me the key insights into the four main businesses that run our world today. Lived it!!

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  • Matrix
  • 12-05-2018

Vital Reading

I have always admired Scott for his insight and frankness, Scott's presentation style is unique and draws you into rational and deeply incisive narrative. I enjoyed the book for its structure and pace, a great read especially as most business literature is intensely dull and predictably repetitive.

The Four allows the reader/listener to round out all the assumptions we make about Facebook, Amazon, Apple and Google. Having this book on the shelve or in the syllabus is a must for anyone serious about business studies. Excellent, thanks Scott, again!

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  • Edenforth
  • 20-04-2018

Insightful, entertaining, compelling

A fantastic insight into the workings of the big four with a wry, often amusing but skillfully constructed appraisal of how these companies operate and engage on the global stage with competitors, each other, customer and government.