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Start with Why Audiobook

Start with Why: How Great Leaders Inspire Everyone to Take Action (Int'l Edit.)

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Publisher's Summary

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over?

People like Martin Luther King, Jr.; Steve Jobs; and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way - and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.

Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. Why is not money or profit - those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders but not others? Starting with why works in big business and small business, in the nonprofit world and in politics. Those who start with why never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

©2009 Simon Sinek (P)2010 Gildan Media Corp

What the Critics Say

“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, coauthor of Getting to Yes, cofounder of The Program on Negotiation at Harvard Law School)

What Members Say

Average Customer Rating

4.7 (909 )
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4.7 (787 )
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Performance
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  •  
    clinton 14/03/2016
    clinton 14/03/2016
    HELPFUL VOTES
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    "Don't waste your time"

    Do yourself a favor watch Simon's 20 minute TED talk all the information is in there save yourself the pain of listening to 2 million why's in this audiobook.

    18 of 21 people found this review helpful
  •  
    Desleigh White 30/03/2017
    Desleigh White 30/03/2017 Member Since 2015
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    "great to get the details not just the headlines"

    really enjoyed listening to Simon narrate his book. inspiring as always and great real examples

    2 of 2 people found this review helpful
  •  
    Mr. Ms. Cooke London, UK 18/03/2017
    Mr. Ms. Cooke London, UK 18/03/2017 Member Since 2017
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    "So true and so difficult!"

    Simon Sinek is so spot on with this brilliant work. It is the hardest thing to help people define...purpose. I love this book and will need to listen to it again to take on all of the wisdom that is contained within. Thanks For the inspiration!

    2 of 2 people found this review helpful
  •  
    David 07/02/2016
    David 07/02/2016 Member Since 2015
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    "The golden circles cut the core of human flourishing."

    This book scales back to the essence of what we as people are about and encourages us to take it into the world and allow it to impact our work, our relationships, and our dreams. There are no easy fixes or quick success, there is only the why.

    2 of 2 people found this review helpful
  •  
    Anonymous 08/01/2018
    08/01/2018 Member Since 2016
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    "Great book and concept"

    In all honesty I think I would have got just as much out of a one hour summary

    1 of 1 people found this review helpful
  •  
    Anonymous 23/11/2017
    23/11/2017 Member Since 2017
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    "One word!!! inspiring!!!"

    Simon is a true visionary. What an amazing concept and book. Love that he narrates his own work.

    1 of 1 people found this review helpful
  •  
    Anonymous 21/02/2018
    21/02/2018 Member Since 2017
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    4
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    "Love this book"

    You need to read this book if you’re thinking about starting a business or what to change your life, by simply asking yourself why you do what you do.

    0 of 0 people found this review helpful
  •  
    Jim 10/02/2018
    Jim 10/02/2018 Member Since 2017
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    "Simply brilliant and incredibly inspiring"

    Thank you Simon. I have been able to find my why and it's awesome! I've also found the why for my business - to fuel the energy revolution! I can't stop smiling :-)

    0 of 0 people found this review helpful
  •  
    Mark 04/02/2018
    Mark 04/02/2018 Member Since 2015
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    "It’s not rocket science - it’s magic!"

    Simon narrates with the conviction of a champion to his chosen craft. A powerful telling with a dose of gravitas.
    Thank you Simon for helping me to navigate back to my Why!

    0 of 0 people found this review helpful
  •  
    Ben 01/02/2018
    Ben 01/02/2018 Member Since 2017
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    9
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    "Interesting"

    This book get you to stop and think about things in the every day world. The way usual conventions are normal, but a better way to think - why

    0 of 0 people found this review helpful
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  • Morten F. Thomsen
    11/05/17
    Overall
    Performance
    Story
    "Simen Sinek resonates with ME like nothing else"

    This book and Simen Sinek himself is so inspiring, I feel like a born again Christian after listening to it. The things most of us ignores seems so obvious, but it is exceptionally hard to actually make the change.

    My only qualm is that while all the stories and examples are inspiring, they generally apply to huge, industry-changing companies, whilst I'm convinced it also applies to smaller companies - it is however rather difficult to clearly extrapolate how to move forward and change my own company - but I guess that is MY journey now, to be able to find the true why for myself and my companies.

    No matter what you do for a living, employee or business-owner this book is inspiring and I strongly recommend you read it.

    1 of 1 people found this review helpful
  • Werner van Wyk
    1/02/18
    Overall
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    "Wish I could count the word "Apple""

    Great first few chapters where Simon made his point. It was not needed to continue with the same example which most are already familiar with. It became like a Barbie girl song remix. I truely struggle to finish the book.

    0 of 0 people found this review helpful
  • Anonymous
    1/01/18
    Overall
    "Start with why"

    Good as it defines the role of a why person and a what vperson .the importance of both roles for a successful outcome in the structure of a business entity

    0 of 0 people found this review helpful
  • Anonymous
    26/12/17
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    "lifechanging book, really enjoyable"

    Just a great book With a clear and direct message. listening the book from the author itself makes it even better

    0 of 0 people found this review helpful
  • Richard
    Cape Town, South Africa
    23/12/17
    Overall
    Performance
    Story
    "A wealth of information "

    This is a work of art. Simon you are changing the world, I hope to do the same. Thank for opening my eyes a little wider.

    0 of 0 people found this review helpful
  • Anonymous
    22/12/17
    Overall
    Performance
    Story
    "loved it"

    loved it, will read it again and again. One of the most influential books I've read so far

    0 of 0 people found this review helpful
  • sourabh
    5/12/17
    Overall
    Performance
    Story
    "nice concepts which are practical, too repeatitive"

    practically implementable concepts..profound ones

    however, book would have been a great read if it was 50% shorter..too repeatitive

    0 of 0 people found this review helpful
  • Startup Masters Ltd
    United States
    3/12/17
    Overall
    Performance
    Story
    "The book is more than the ted talk :)"

    The book really is awesome and you should read it whatever you do. It contains a universal truth about life and how to live it. and how to do business and inspire people.

    0 of 0 people found this review helpful
  • Maria F.
    1/12/17
    Overall
    Performance
    Story
    "Great book and inspiring!"

    Simon makes a great work inspiring and challenge yourself to discover your why. She shows samples and the importance of that.
    Also his voice is really friendly and motivational

    0 of 0 people found this review helpful
  • Anonymous
    15/11/17
    Overall
    Performance
    Story
    "Great Concept "

    Unique view of how organization and people succeed. We're implementing something similar at our organization (i.e. articulating the purpose)

    0 of 0 people found this review helpful
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  • RP
    24/03/16
    Overall
    Performance
    Story
    "Mixed feelings"

    The idea at the core of the book is quite good, and as many good things, quite simple. Personally I don't think the concept needs 7 hours to explain - more suitable for a 30 minute keynote presentation. Examples get repeated over and over again... And these examples elaborate too much on the dead obvious visionary characters like Steve Jobs etc. Is there inspiration and is there a "why" beyond the global mega corporations and brands? I am sure there is...
    I would have liked to hear more about how one can explore his/her "internal why" and how to bring it to life in what they do... But I guess reality is it's for each individual to explore for himself... Therefore only 3 stars...

    6 of 6 people found this review helpful
  • qwerty
    22/09/16
    Overall
    Performance
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    "Devoid of useful content"

    Just waffles on about the principle of starting with why then repeats over and over without really providing any more value

    14 of 16 people found this review helpful
  • mihow
    4/05/16
    Overall
    Performance
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    "Simon l, I expected more, a lot more"

    It seems as if Simon has taken his TED talk and put it in the book
    He clearly loves apple, and Martin Luther King
    Literally you can skip the first six hours as it is compilation of his love for Apple and ted talk. He even uses the same sentence
    Sorry Simon

    21 of 25 people found this review helpful
  • Amazon Customer
    3/07/17
    Overall
    Performance
    Story
    "Repetitive, annoying and lacking in substance"

    Having seen the Ted talk I was intrigued to learn more about Simon Sinek's ideas and to understand how to convert them into my own "why". Turns out there was nothing more than to it and I could have stopped at 10 minutes rather than spending 10 hours listening to the book.

    Nothing is offered in the way of practical advice; in fact the section on "how" people v "why" people effectively tells you to give up if you're not a natural "why". Hardly inspirational.

    The same examples are trotted out again and again with very little difference in the messages. In fact I struggled to understand what the difference was between most chapters.

    To top it all off he has an incredibly annoying delivery style. You can't really hold his accent against him but it is a quite bizarre mix of New York and Home Counties England, rounded off with an overly theatrical flair.

    Not recommended I'm afraid

    3 of 3 people found this review helpful
  • Mr. J. D. Hawkins
    22/01/16
    Overall
    Performance
    Story
    "A Stunning Simple Concept Lost in Todays World"
    If you could sum up Start with Why in three words, what would they be?

    Life Changing Simplicity


    What was one of the most memorable moments of Start with Why?

    The moment i realised that this simple concept can be applied to almost everything you do and say. How did i get to 30 and not realise / be told this.


    What does Simon Sinek bring to the story that you wouldn’t experience if you had only read the book?

    I always enjoy listening to books more than reading them


    Was this a book you wanted to listen to all in one sitting?

    If i could of done then yes


    Any additional comments?

    Take this concept and introduce it to your company / school / organisation, you will be classed a hero!

    3 of 3 people found this review helpful
  • Amazon Customer
    12/12/17
    Overall
    Performance
    Story
    "Just OK - nothing more "

    it's an OK book, with simple and high-ish moments but no real depth to the key messages. Also feels like an Apple advert. I am Apple fan but almost felt it was a sponsored book.

    1 of 1 people found this review helpful
  • Anonymous
    6/12/17
    Overall
    Performance
    Story
    "inspirational but repetitive and streched"

    Simon says in 6 hours what he could've said in 1 hour. I completely agree with his point but it sort of feels like he keeps repeating the same arguments and over using examples (specially Apple). it's also not too practical imo.

    1 of 1 people found this review helpful
  • Anonymous
    29/10/17
    Overall
    Performance
    Story
    "Excellent."

    enjoyed from beginning to end.

    listened to it while travelling for work. looked forward to listening to it and what was yet to be discussed.

    1 of 1 people found this review helpful
  • Robert
    14/11/16
    Overall
    Performance
    Story
    "Great content on bad quality audio"

    There are moments where the audio crackles or it has excessive echo but the overall message is so powerful that it doesn't even matter

    1 of 1 people found this review helpful
  • Ilias Papakonstantinou
    6/11/16
    Overall
    Performance
    Story
    "worth the listening but not the best out there"

    I liked the book is getting abit repetitive sometimes but overall was ok. I feel that it could be half the lenght and still get all the main points

    3 of 4 people found this review helpful

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