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Publisher's Summary

For the past 40 years, Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results. Is there any principle that can tell you how to do that consistently and with a high chance of success?

Working with venture capitalist Greg Lockwood, his coauthor on Superconnect, and supported by research from the elite firm of OC&C Strategy Consultants, Koch has the answer.

The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying. Some simplify on price - take Ryanair's budget flights, which still take you from A to B but so cheaply that nearly everyone can afford them, multiplying the size of their market - and some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices. With case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyse their business' potential to become a simplifier and which route they should take to maximise the impact.

©2017 Richard Koch, Greg Lockwood (P)2017 Little Brown Book Group

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  • Overall
    4 out of 5 stars
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  • Noah
  • 14-04-2018

Good

I enjoyed the book very much, but the reader's voice varied too much in volume.

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    4 out of 5 stars
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  • Giovanni Focaraccio
  • 27-02-2018

surprising elaboration on traditional strategies

I found the core concept 2 be very complimentary to classical strategic concepts such as those put forward by Michael Porter but with rich practical explanations and modern examples

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    4 out of 5 stars
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  • Yong
  • 05-01-2018

Yes we get the Why, more on the How please

Great points but half of the book felt like a white paper or scientific journal. The examples were repetitive and felt stale after awhile. Perhaps a How rather than Why focus would be better.

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  • Allen
  • 31-01-2018

The Business Bible

What a great book. Business history, examples and triumphs. Simple and effective strategies for new and established businesses.

0 of 1 people found this review helpful