Selling Above and Below the Line

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.

In every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products, and make lots of money. Sadly, most companies don't perform this way. Most entrepreneurs aren't building anything of value. They work hard, make sacrifices, struggle, dream, plan, and strive, but in the end, it doesn't pay off. 24 Assets provides a method for building a business that becomes a valuable asset. It focuses you on transforming your organization into something scalable, digital, fun, and impactful.

The 4 Disciplines of Execution provides a simple, proven formula for achieving the goals that every individual or organization needs to reach. From Marriott to the U.S. Navy, Covey and his team have worked with more than 200,000 people in hundreds of organizations to improve performance, identifying and honing four secrets of perfect execution: Focus on the Wildly Important; Act on the Lead Measures; Keep a Compelling Scoreboard; and Create a Cadence of Accountability.

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development: prospecting. The brutal fact is that the number one reason for failure in sales is an empty pipe, and the root cause of an empty pipeline is the failure to consistently prospect.

Alibaba is huge and its success has been astounding. Its revenues are well into the billions and its online sales exceed those of more established companies like Amazon and eBay. What is now a monster company dominating the Chinese ecommerce market began as an 18-person operation founded in one enterprising man's apartment.