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Publisher's Summary

Jane Jordan, author of the book The Four Stages of Highly Effective Crisis Management says that every company should have a crisis communication plan. With the development of social media and new forms of immediate communication, it is even more important than ever. What was once the province of professional reporters is now free and available to everyone. Regardless of a company's preferred talking points, anyone can hit "post" instantly, as there are fewer and fewer communication boundaries. However, if you have a plan, Jane says it's possible to be prepared and successfully manage a communication crisis as in the cases involving the Red Cross or BP.

AMA is a world-class leadership development provider in more than 40 countries worldwide. Our training is internationally recognized by nine professional associations and the majority of the Fortune 500 companies.

©2012 Jane Jordan (P)2014 American Management Association International

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Quality issues

There was distortion at the start of the recording. Otherwise, it was good advice and information.