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Publisher's Summary

How to launch a successful startup without embarrassing mistakes.

What if you could learn more from my failures than from all of Elon Musk's successes combined? Imagine if you could spare yourself years of heartache and self-loathing pounding your head against mistakes I've already made for you.

Amazon best-selling author Lucas Carlson presents an entrepreneurship book unlike any other out there. Most startup books focus on the successes of famous founders, but that success is riddled with egomaniacs and survivorship bias. For every one Steve Jobs, there were thousands of geeks just like him who did everything the same as Steve Jobs but never started Apple. So, following in Steve Jobs' footsteps might never again lead to success.

For that reason, Nassim Taleb and many others say that learning from mistakes is more robust than learning from successes, because almost everyone makes the same mistakes. The problem is most people aren't willing to be open, honest, and totally candid about their mistakes.

In this audiobook, you'll learn:

  • How to use Bayesian statistics to pick startup ideas
  • The startup killing problem with most mission statements
  • Seven things most founders wish someone had told them at the start
  • How to manage the difficult conversations
  • How to make a marriage survive a startup
  • How to think through splitting up equity in a company
  • Bonus: How to manage founder psychology (some reviewers say this is the most important chapter in the book)
  • Bonus: A philosophy of entrepreneurship that can add depth and meaning to your work

Listen to this audiobook to find out how to start a business and not make the most egregious errors that plague most founders.

Pick up your copy today!

©2015 Lucas Carlson (P)2015 Lucas Carlson

Critic Reviews

"This book is a fantastic Entrepreneurship 101 course. If you are serious about building a company, this is where to start." (Tucker Max, New York Times number one best-selling author and entrepreneur)

"Lucas imparts the sound tactics of a seasoned veteran. Invest wisely in your company's most valuable asset: you." (Oliver Lade, entrepreneur)
"Packed with insight, witty humor and approaches to difficult situations. Lucas shares truths that have an audience beyond the entrepreneurs for which the book is intended. His experience shines through the book as he draws the reader in to explore a mindset of what it means to be a founder." (Brandon Dube, founder)

What members say

Average Customer Ratings

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  • Overall
    5 out of 5 stars
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Captivating

Thoroughly enjoyable and captivating delivery! will re-listen as there is a goldmine of information. 5/5

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  • James & Cindy Jackson
  • 13-02-2017

Entertaining and Educational

Would you listen to Finding Success in Failure again? Why?

Yes

What did you like best about this story?

I love how it's told as a story about Lucas' life, then immediately switches to practical tips on how to avoid mistakes he's made

What does Chris Murray bring to the story that you wouldn’t experience if you just read the book?

Did not read the book, The narration was lovely just the right levels of clear and upbeat to keep me interested

Any additional comments?

I was voluntarily provided this free review copy audiobook by the author, narrator, or publisher

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  • Dum
  • 15-04-2016

Nice reading

It is nice to hear the story and advices from an entrepreneur who failed and succeeded. He not only talk about the ways to market your idea but also virtues and priciples that you should set up from the beginning and keep till the end.

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  • R. Mangual
  • 25-08-2015

Something for everyone

I think there is probably something for most anyone at varying levels of entrepreneurship in this book. Compellingly written and narrated. Definitely a must-listen if you're inclined towards this line of work and lifestyle.

I was given an audio copy of his book via Audioblast in exchange for a fair and unbiased review.

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  • turtle
  • 17-08-2015

So Helpful I'll Listen Again

This audiobook was provided by the publisher at no cost in exchange for an unbiased review courtesy of AudiobookBlast dot com.

I was really amazed at how helpful this book was. I listen to a lot of nonfiction books about business, and most of them are unhelpful (and self-indulgent) for 90% of the book or more. This book completely turned that ratio around. Not only will I listen again, but I just bought the book on Kindle to get more out of the lists and other useful info. Really well done.

The narration was lovely- just the right levels of clear and upbeat to keep me interested. I listened to the whole thing in one sitting.

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  • NetGorilla
  • 14-08-2015

Entrepreneurship - This is as real as it gets

What did you love best about Finding Success in Failure?

I love how it's told as a story about Lucas' life, then immediately switches to practical tips on how to avoid mistakes he's made.

What other book might you compare Finding Success in Failure to and why?

4hr work week, by Tim Ferris.

What does Chris Murray bring to the story that you wouldn’t experience if you just read the book?

Chris has a great voice, perfect for this title. I genuinely thought Lucas had narrated the book himself. Being from the UK some American accents can be grating, not this one though.

Was there a moment in the book that particularly moved you?

Lucas touches on personal points in his life - how he dealt with his Mum during a difficult time, how multiple ideas had failed. This is as real as it gets.

Any additional comments?

Inspiring book which I'm going to listen to again. Loads of invaluable information.

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  • Frode
  • 21-07-2015

Funny business!

Finding Success in Failure: True Confessions from 10 Years of Startup Mistakes is a lot; But never ever boring! Lucas Carlson has made a fun book, and i like that. It is also my only critic! Is it a bit TO funny? I think so, and that is why it is 4 and not 5 stars! It is still a clever, casually written walk through the mind of a deep thinker and successful entrepreneur. So i should not complain! It is easy listening to and was actually pretty inspirational. 3 hrs and 16 mins goes on fast, and i would recommend this to all that are thinking of starting a business!

I have the same problem with Chris Murray that i have with the book, is he to funny? That is the ONLY thing that i have to say negative! Other that that he does a really good job! His voice is new for me, and i will remember his name, because if he reads out loud more books i will be there to give him more chances to impress me! In Finding Success in Failure: True Confessions from 10 Years of Startup Mistakes he does a good job, but maybe a to funny job!

I was provided this audiobook at no charge by the author, publisher and/or narrator in exchange for an unbiased review via AudiobookBlast dot com

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  • Aaron Wagner
  • 19-07-2015

Entertaining and Educational!

I really enjoyed listening to Finding Success in Failure. I especially enjoyed the marriage of honest and engaging stories used to demonstrate key principles with practical steps that can be used to make those principles a reality. Even though I have no immediate plans of starting my own business, I have already decided to take some of the advice and start applying it to my life now (specifically: rejection training). My only real criticism (and this was not really a big deal), is that even though Chris did a great job narrating the book, there was some room noise (a sort of slight echo) that was initially distracting; however, it was fairly easy to tune out and was quickly forgotten.

I was provided this audiobook at no charge by the author, publisher and/or narrator in exchange for an unbiased review via AudiobookBlast dot

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  • Jason
  • 01-09-2015

Succinct advice for all potential startup founders

Well written, honest, direct, and succinct advice from Lucas on what he encountered, did wrong, and what you can learn from it. If you are looking to start a company especially a high-tech one, you would be well advised to listen to this book, it won't take long and I would bet that you will listen to it more than once. If the only thing you get from this is that you want to be starting a company that solves a problem people are looking to have solved, rather than solving a problem that no one knows they have. Find the people who's hair is on fire.

Would highly recommend.