In the modern economy, businesses must have heart. The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets.
Conscious Marketing proves that marketing can really work if the paradigm is shifted radically. In Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing, author Carolyn Tate demonstrates just how beneficial this shift can be. By practising the four tenets of conscious marketing, companies can raise their brand's profile and attract customers for life. The book shows how building a business with a higher purpose can lead to sustainability, profitability and industry leadership. Conscious marketing works for both multinational corporations and cash-strapped small business alike.
In the modern market, a business that does well and contributesto the elevation of humanity and the planet attracts the best customers, employees, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture. The book includes a three-part guide to crafting an actionable plan, including where to find help.
Marketing doesn't have to be the budgetary dead weight it has become. It can be fun, human and inspiring for everyone involved, but change requires a deep shift in thinking and behaviour that goes way beyond the transaction or the sale.
Carolyn Tate is a speaker and educator and the founder of The Slow School of Business, a school dedicated to helping companies build purpose-driven and prosperous businesses that make the world a better place. Carolyn is also the author of Small Business Big Brand, Marketing Your Small Business for Dummies and Unstuck in Provence.
This book is a must for marketers who care. Marketers who want to bring more meaning to their work and make a true difference in the world. And marketers who want to work with integrity every single day. It's inspiring, tangible, and makes us realise it is possible.
The voice talent is not the best match to the book, but stick with it and take in the content. I've ordered the hard copy to get more out of it and do the workbook exercises. Highly recommended!!
1 of 1 people found this review helpful
As easy and compelling listen
that will appeal to those looking to live a more mindful life even if you don't own a business.
What I really is how Tate makes a statement and then gives useful information and examples of how to do this. If you are looking to change you marketing tactic
I would imagine this book will be even more relevant. Recommended but only if you have an open mind to change.
Any cons? I really am not keen on the voiceover but I appreciate that's totally subjective.